28 Aug 2019

All posts from 28 Aug 2019

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VLOG: 5 WAYS TO BEST UTILIZE INSTAGRAM STORIES

One of the latest and greatest methods for engaging your audience is Instagram stories. 

More than 500 million people are daily active Instagram story viewers. It’s a great way for businesses to increase brand awareness, get on the top of people’s feeds, and drive engagement with their followers.

Stories allow you to connect with people in a more impactful and engaging way, and they help build that trust that makes people want to work with you.

In addition to video production, our company also manages several social media accounts in Knoxville, and we’re excited to share with you our top 5 ways to best utilize Instagram stories for your business. 

Let’s go! 

 

1. Use Them Regularly

Active posting is crucial because the more recent your story is, the more likely the content will appear first on top of someone’s instagram feed. If you’re wondering what types of IG story content works best for businesses, some of our favorites are: 

  • Behind the scenes – show people the inner workings of your business or life; it makes you more relatable
  • Teaser – if something big is coming up, get some hype built up around it by teasing it on your story
  • Polls – helps you learn about your followers, and is one of the primary ways to actually get them to engage with you through stories
  • Questions – a classic Q&A sesh allows your followers to ask you questions about yourself or your business, and  be sure to actively respond to them
  • Go live – this allows you to respond in real time to comments from viewers -nothing is more real than that

2. Encourage Engagement

Iphone with IG poll feature displayedIG stories are a great way for you to interact directly with your loyal followers and gain insights directly from them. Use polls to learn about your audience, whether it be the type of content their looking for from you or their favorite taco place, it’s a great way to engage your followers. 

 

Also, a Q&A session really allows your followers to engage with you as they ask questions about you or your business. You could even go live to respond in real time to their comments or questions.

 

 

3. Run Instagram Story Ads

75% of instagram users take actioniphone with IG ads interface on it – like visiting a website or making a purchase – after looking at an instagram ad. 

You can create story ads directly through the Facebook Ads Manager, or you can use the “promote” button on an existing story post to turn it into an ad (like boosting a Facebook post). 

These allow you to send viewers right to your profile, DM’s or your website. Make sure to use an active visual, like stop-motion, animated text or a regular video to capture the attention of your audience right away as their swiping through stories. This is a great way to get people to a certain webpage if you don’t have that swipe up feature that comes with 10,000 or more followers.

 

 

4. Utilize Instagram Story Highlights on Your Profile

Your Instagram profile is really like a landing page for your brand (business or personal), and using highlights allows your audience to view the content they’re most interested in. It also allows new visitors to your profile to get to know you right away. 

Use highlights to introduce your brand, your product or services, and show what it’s like to work with you. Make your highlight covers cohesive and branded to have a more polished look. We  recommend using Canva, which is a free online design software to create some awesome covers. They even have IG story templates already created that you can adjust to fit your brand.

photo of IG story highlight covers from the Peaceful Side of the Smokies account

Highlight covers on @PeacefulSmokies

5. Don’t Be Too Salesy

You’ll lose followers if you’re constantly using stories to make sales pitches. While you can definitely use them to convert followers to customers, stories are best utilized to show authenticity and create brand trust.

We hope these points gave you some ideas and inspiration on how you can best use Instagram stories for your business. If you ever have any questions about social media management, be sure to slide into our DM’s or contact us here. We’d love to help you out!

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Big Slate Media Team
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BSM GUIDE TO SOCIAL MEDIA VIDEO SPECS

Visually engaging content is the best way to attract audiences’ attention and drive brand awareness – in today’s world, that means video. 

Compelling video can be used in a variety of ways across your social media channels, and it’s important to ensure the viewer’s experience is fully optimized. It’s not a one-size-fits-all situation – each platform requires its own unique set of video specs and sizes. 

You shouldn’t have to Google every time you need to create a channel-specific video. 

That’s where we come in. Here are the most important social media video specs you need.

You’re gonna wanna bookmark this. 

FACEBOOK

Facebook offers this as a general rule-of-thumb for optimizing your videos: “Use custom settings when you export your video: With editing software like Final Cut Pro, Avid or iMovie, we recommend you try H.264 video with AAC audio in MOV or MP4 format, an aspect ratio no larger than 1280px wide and divisible by 16px, a frame rate at or below 30fps and stereo audio with a sample rate of 44,100hz.

Upload the highest resolution video available that meets file size and ratio limits.

aspect ratio guide for Facebook

from Facebook

Facebook Feed Video

  • Recommended dimensions: 1280 x 720
  • Minimum width: 600 pixels (length depends on aspect ratio)
  • Aspect ratios: 16:9 (landscape), 9:16 (full portrait), 2:3 (vertical), 4:5 (vertical), square (1:1)
  • Max file size: 4GB
  • Recommended video formats: .MP4 or .MOV
  • Max video length: 120 minutes

Desktop News Feed Link Video Ads (Landscape, Square & Right Column)

  • Recommended dimensions: 1280 x 720
  • Minimum dimensions: 600 x 315 (1.9:1 landscape) or 600 x 600 (square)
  • Aspect ratios: Landscape is 16:9 | Square is 1:1 
  • Max file size: 4GB
  • Recommended video formats: .MP4 or .MOV
  • Max video length: 240 minutes

In-Stream Video Ads

  • Recommended dimensions: 1280 x 720
  • Minimum dimensions: 600 x 315 (1.9:1 landscape) or 600 x 600 (square)
  • Aspect ratio: 16:9 recommended
  • Max file size: 4GB
  • Recommended video formats: .MP4 or .MOV
  • Video length: 5 – 15 seconds

Facebook Stories (& Story Ads)

  • Minimum dimensions: 500 x 500 
  • Aspect ratios: 1.91 to 9:16, with colored gradient bars rendered above and below videos under 9:16
  • Max file size: 4GB
  • Recommended video formats: .MP4 or .MOV
  • Max video length: 15 seconds

Facebook Cover Video

  • Recommended dimensions: 820 x 462 (min. 820 x 312)
  • Required length: 20 – 90 seconds

Sources: 

INSTAGRAM

Like Facebook, Instagram’s recommendations are similar and you’re urged to use the highest video resolution possible.

aspect ratio chart for instagram

from YouTube channel Javier Mercedes

Instagram In-Feed Video (& Video Ads)

  • Recommended dimensions: 1920 x 1080; 1080 x 1080; 1080 x 1350
  • Minimum resolution: 600 x 315 (1.9:1 landscape); 600 x 600 (square); 600 by 750 (vertical)
  • Aspect ratios: 16:9, 1:1, 4:5 (& 1.91:1)
  • Max file size: 4GB
  • Recommended video formats: .MP4 or .MOV
  • Max video length: 60 seconds

Instagram Stories (& Story Ads)

  • Recommended dimensions: 1080 x 1920
  • Minimum dimensions: 600 x 1067
  • Aspect ratio: 9:16 (and 16:9 to 4:5)
  • Max file size: 4GB
  • Recommended video formats: .MP4 or .MOV
  • Max video length: 15 seconds

(Consider leaving roughly 14% (250 pixels) of the top and bottom of the video free from text and logos to avoid covering these key elements with the profile icon or call-to-action.

Instagram TV (IGTV) 

  • Recommended dimensions: 1080 x 1920
  • Minimum resolution: 720
  • Aspect ratio: 9:16 (and 16:9)
  • Max file size: 10 minutes or less is 650MB. Up to 60 minutes is 3.6GB. 
  • Recommended video formats: .MP4
  • Max video length: 15 seconds to 10 minutes (Larger accounts and verified accounts can upload videos up to 60 minutes long, but they must be uploaded from a computer.) 
  • Recommended cover photo size: 420 x 654 (1:1.55 ratio)

Sources: 

YOUTUBE

Youtube video sizes graphic

from learn.g2.com

Video Player (Standard YouTube Video)

  • Recommended dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p)
  • Minimum dimension: 426 x 240
  • Max dimension: 3840 x 2160
  • Aspect ratio: 16:9 (auto adds pillarboxing if 4:3)
  • Max file size: 128GB or 12 hours, whichever is less
  • Video formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
  • Max video length: 12 hours

YouTube Video Ads

Ads follow the same dimensions as the non-ad videos, but differ in video length

  • Skippable video ads: maximum length of 12 hours, skippable after 5 seconds
  • Unskippable video ads: max length of 15, 20 or 30 seconds
  • Mid-roll video ads: minimum length of 30 seconds
  • Bumper video ads: maximum length of 6 seconds

Sources: 

TWITTER

graphic of computer and mobile twitter video dimensions

from Zubtitle

Twitter Landscape & Portrait Videos (& Video Ads) 

  • Landscape recommended dimensions: 320 x 180 (256K bitrate), 640 x 360 (768K bitrate) and 1280 x 720 (2048K bitrate)
  • Portrait recommended dimensions: 240 x 240 (256K bitrate), 480 x 480 (768K bitrate) and 640 x 640 (1024K bitrate)
  • Minimum dimensions: 32 x 32
  • Maximum dimensions: 1280 x 1024
  • Aspect ratios: 1:2.39 to 2.39:1
  • Max file size: 512MB
  • Recommended video formats: .MP4 for web and .MOV for mobile
  • Max video length: 140 seconds

Sources: 

SNAPCHAT

snapchat longform video specs listed on phone

from SocialPilot

Snapchat 10-Second Video Ads

  • Recommended dimensions: 1080 x 1920
  • Aspect ratio: 9:16
  • Max file size: 32MB
  • Video formats: .MP4 and .MOV
  • Max video length:  3 – 10 seconds

Long-Form Video Ads

  • Recommended dimensions: 1080 x 1920
  • Aspect ratios: 9:16 or 16:9
  • Max file size: 1GB
  • Video formats: .MP4 and .MOV.
  • Minimum video length: 15 seconds (no max)

Sources: 

LINKEDIN

photo of three phones displaying Linkedin videos

from eDigital agency

Shared Video

  • Maximum size: 4,096 x 2,304 
  • Minimum size: 256 x 144 
  • Aspect ratio: 1:2.4 to 2.4:1
  • Max file size: 5GB
  • Video formats: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MKV, and .WebM
  • Minimum video length: 3 seconds (max: 10 minutes)

 

Video Ads

  • Required dimensions: 480 x 360 (360p), 640 x 360 (360p wide), 640 x 480 (480p), 960 x 720 (720p), 1280 x 720 (720p wide), 1440 x 1080 (1080p), 1920 x 1080 (1080p wide)
  • Maximum file size: 200 MB
  • Video format: .MP4
  • Max video length: 30 minutes (LinkedIn’s guidelines state most ads perform best at around 15 seconds)

Sources: 

PINTEREST

aspect ratios of Pinterest videos on a phone

from Pinterest

Shared Video (& Video Ads)

  • Recommended dimensions: 600 x 600 (square); 600 x 900 (vertical)
  • Minimum video resolution: 240p
  • Aspect ratios: 1:1 & 9:16
  • Portrait recommended dimensions: 240 x 240 (256K bitrate), 480 x 480 (768K bitrate) and 640 x 640 (1024K bitrate)
  • Max file size: 2GB
  • Video formats: .MP4 and .MOV
  • Max video length: 30 minutes

Sources: 

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Big Slate Media Team