In case you haven’t heard – which would be incredible considering we’ve been BRAGGING for months – we built a studio near downtown Knoxville!
Besides having a new, controlled space for our hilarious internal video ideas, we’re super excited to have a location to create even more engaging, meaningful content for our clients. *Please note hilarious content below*
There are so many possibilities when it comes to in-studio video content, and we wanted to share some of our favorites that work for any business across all industries.
This type of content is the best way to tell your overall story. Interviewing staff members to talk about company culture, what you do and why you do it is the foundation of every great company overview video. Similarly, recording client testimonials allows you to talk about your products or services through the experiences of people who are already utilizing them!
Both can be easily managed in a controlled studio setting. It provides the ability to ensure high-quality audio/lighting while allowing for multiple camera angles, making the video much more engaging for viewers.
Vlogging (or video-blogging) has truly blown up in the past year or so. They are simple videos, typically involving one person, just talking about what’s going on. A video studio is the perfect spot to shoot these if you’re like most people who don’t want to be doing this kind of stuff in public (You know, like the random guy vlogging his day around town? You’re not a celebrity dude, just give it a rest).
Describing what’s happening with your company – new products, events coming up, staff introductions – is fun, interesting content for your current/prospective clients because it can really show off your personality. Vlogs can also be used to discuss industry topics and position your business as a thought-leader.
Quick-cut edits, personable subject matter and tone-of-voice, and fun use of text and animation in post-production can make vlogs fun and engaging for all viewers.
P.S. This type of content can easily populate a YouTube channel.
3. FREQUENTLY ASKED QUESTIONS
This one’s easy. If you have commonly asked questions regarding your company, products or services, answer them on camera! It’s way more engaging than having an FAQ accordion on your website. You can even display and manage products when answering specific questions, which leads us into our final content type…
4. PRODUCT SHOTS/DEMONSTRATIONS
A bright, shiny studio can be an amazing setting for some stellar product shots or demonstration videos. It is so much easier to show customers how a product works through video content rather than explaining it in a body of text on your website. This can also provide great, bite-sized videos for social media and an archive of b-roll for future videos.
Now that you’re full of some awesome ideas for your own video content, book some time with us in our studio. We’d love to help you out with your upcoming projects!