Big Slate Media Team

A Year in the Making: Update from Jonathan

I’m a little late to publish this, but I wanted to share a little bit about the past year for us. As many of you know, 2018 was an incredible year of growth for Big Slate Media. As a young company, we started off the year crawling (ya know, like a baby) and now, we’ve

Measuring YouTube Success: 3 KPIs That Matter

So, you’ve built your YouTube channel, populated it with some organic content, and dove into the world of advertising – so you’ve done it all right? You’re now a YouTube advertising master? Not quite. In order to fully understand the quality of your content and how well it engages your audience, it’s important to monitor

Getting Started: Paid Advertising on YouTube

We’re on a YouTube advertising kick. In case you haven’t heard – at the beginning of this year we spoke at the Knoxville Chamber’s Digital Marketing Series about YouTube and we’ve been sharing all that content right here on our blog! (If you missed the first two installments, you can click here to see the

Organic Matters: YouTube Content that Doesn’t Suck

What do you think of when you hear the word “organic?” Healthy? Fresh? How about natural? That’s exactly what organic content is. Content that people find naturally – without needing a boost from advertising dollars. If you’re just getting started on YouTube and want to dive into some advertising options, it’s important to first fill

8 Things to Get Right on Youtube

We’re all trying to be found online. The best way to do that? Optimize your online content for the top search engines – Google and its subsidiary, YouTube. Google determines who can see you and how easy it is to see you, and Youtube is a huge part of that algorithm. It can feel overwhelming to get

Why Your Lame “Happy Thursday” Facebook Post is Annoying

We’ve all seen it. The obligatory “post just to post.” While that may be something your aunt Jene posts each week, it’s definitely not something your potential customers want to hear from your business Facebook page. People are constantly bombarded with information and content, especially on social media, and small businesses have to cut through

Facebook Advertising Updates: What You Need to Know

Detailed. User-Friendly. Cost Effective. Facebook advertising is widely considered the method for getting the best bang for your buck when promoting your business – with more than two billion monthly Facebook users and 500 million daily users on Instagram (they’re integrated for seamless advertising on both channels). However, this powerful marketing tool looks a bit different

A 6 Step Plan to Event Management Social Media Success

Our event clients generally have one thing in common: they have a lot on their plates. Events take time, energy, and there is usually a smorgasbord of moving pieces. Many times, we have filled the role of creating engaging social media content and then managing these social avenues for the duration of the event. Social

Powerful Brainstorming: The Do’s and Don’ts

Generating ideas is the lifeblood of the creative professional. As a content creation agency, we are no strangers to the importance of a good brainstorming session. We understand the necessity of it, the fun of it, and the dangers of it. Every sports team must devise a plan to execute on the field in order