Big Slate Media Team


Visually engaging content is the best way to attract audiences’ attention and drive brand awareness - in today’s world, that means video.  Compelling video can be used in a variety of ways across your social media channels, and it’s important to ensure the viewer’s experience is fully optimized. It’s not a one-size-fits-all situation - each


Some of the work we enjoy most is helping our partners out with their incredible events! From elegant award galas, to multi-day, action-packed music festivals, to educational conferences and seminars - we love diving into event social media marketing and video production.  There’s never a one-size-fits-all approach when it comes to marketing strategy, but we

The Importance of B-Roll: Painting the Whole Picture

We have a rule here at Big Slate when it comes to any video project – commercial, company overview, event coverage, you name it – OVER SHOOT. This becomes especially true with pick-up shots or B-roll. We talk about and utilize B-roll a lot. So, we wanted to share our thoughts on the importance of

4 Types of Content We Love Shooting in Studio

In case you haven’t heard – which would be incredible considering we’ve been BRAGGING for months – we built a studio near downtown Knoxville! Besides having a new, controlled space for our hilarious internal video ideas, we’re super excited to have a location to create even more engaging, meaningful content for our clients. *Please note

Picking an Interview Spot that Doesn’t Suck

You know those interview/testimonial videos where you can’t hear anything? Or see anything because it’s too dark or super pixelated? Or that are just really distracting because it’s on a train track or something? Those videos suck. Wether you’re using your iPhone or professional video equipment, an important factor you can control to improve quality

Schmoozapalooza Spring 2019 Drone Giveaway Winner!

CHECK OUT THE VIDEO TO SEE WHO WON OUR DRONE GIVEAWAY! CONGRATS TO MORGAN SHELEY, BUSINESS DEVELOPMENT AT TROJAN LABOR!  We had an awesome time at the Knoxville Chamber’s Spring Schmoozapalooza Boardwalk on March 12! More than 700 local businesspeople came to the Knoxville Expo Center to hang out with more than 100 exhibiting businesses

A Year in the Making: Update from Jonathan

I’m a little late to publish this, but I wanted to share a little bit about the past year for us. As many of you know, 2018 was an incredible year of growth for Big Slate Media. As a young company, we started off the year crawling (ya know, like a baby) and now, we’ve

Measuring YouTube Success: 3 KPIs That Matter

So, you’ve built your YouTube channel, populated it with some organic content, and dove into the world of advertising – so you’ve done it all right? You’re now a YouTube advertising master? Not quite. In order to fully understand the quality of your content and how well it engages your audience, it’s important to monitor

Getting Started: Paid Advertising on YouTube

We’re on a YouTube advertising kick. In case you haven’t heard – at the beginning of this year we spoke at the Knoxville Chamber’s Digital Marketing Series about YouTube and we’ve been sharing all that content right here on our blog! (If you missed the first two installments, you can click here to see the

Organic Matters: YouTube Content that Doesn’t Suck

What do you think of when you hear the word “organic?” Healthy? Fresh? How about natural? That’s exactly what organic content is. Content that people find naturally – without needing a boost from advertising dollars. If you’re just getting started on YouTube and want to dive into some advertising options, it’s important to first fill