Case Study: Habitat for Humanity

The Habitat for Humanity Challenge

Not too long ago, we proudly announced the completion of one of our latest projects, Habitat for Humanity Knoxville’s local website. We were approached by one of their representatives with a challenge – to produce a new website with updated content, organized and optimized for search engines (SEO), in a short amount of time. Our client had to launch the site by the assigned deadline – and it was quickly approaching.ed us and said they were in need of a new website. It would have to match the new branding they had launched internationally, as seen on their “mothership” site. We had to account for the numerous types of incoming traffic – the site would be accessed by content managers, people looking to apply/volunteer, etc. So we drew up a game plan, lined it up with the deadline and got to work.


The Solution

We first began by gathering the content from their old site and switched it over to a more responsive, faster-loading website using WordPress. Marc Archer of Archer Design and Marketing handled all of the design work (he did a fantastic job!) and we simply built out the artwork he provided within WordPress in a way that the Habitat for Humanity staff could manage the site for years to come with minimal technical know-how. We also revised the copy on their pages to line up with predetermined keywords for better SEO rankings. In regards to the varying types of incoming traffic, we set up a user management system that worked with varying degrees of access, depending on who was visiting the site. In this respect, it was very similar to the Boys & Girls Club project done by our sister company, 2:45Tech.

The Results

The end product was a fast and responsive website that Habitat for Humanity Knoxville could use to maintain a strong and beneficial relationship with the community.

“This is a perfect example of the team coming together to coordinate and migrate a large amount of content within a small timeframe. In the end, we had a website that showcased Habitat’s local endeavors in the Knoxville community while staying true to the national office’s branding & style guidelines.” – Mark Hamilton, Project Manager



Big Slate Media Team