Copywriting

Writing an Effective Blog

It’s More Important Than You Think

Blog articles are the absolute single most important piece of digital marketing. They are the heart and soul of any social media campaign. Oh, and they are the primary way to influence your Google search ranking for particular keywords. No big deal…

Being a content creation agency in Knoxville, we work with dozens of incredible businesses to help write content that makes an impact in their digital marketing. We thought we’d share a few of the key elements we use when writing blog content.

Make It Helpful

Ok, so let’s take this blog article for instance; we’re providing some real, helpful content. We’ve recognized our audience (typically marketing directors, small business owners, etc) and are providing information that we know will help them better their business. At the same time, we’ve thrown in some keywords and optimized the page content for optimal search engine indexing to help with our organic search ranking. It’s a win-win!

Keyword Saturation

You have to be classy about this part. Google Bot reads at roughly a 3rd-grade reading level. Meaning, it’s not stupid. If you throw an article together that’s just a ridiculous compilation of your target keywords and really doesn’t flow, Google will figure it out.

It’s always a good idea to start from a place of helping your customers and sharing information with them. Make the article read pretty, then if you happen to be able to work in some of your target keywords, that’s even better.

Jazz It Up

Let’s face it. While blog articles can be really helpful, they just can’t keep people’s attention. Throwing in a related photo or video will not only help people stay engaged with your article, but it also helps with your Google ranking.

Distribution is the Name of the Game

Once you’ve created an awesome blog article, it’s time to share it with the world. Facebook, LinkedIn, and email blasts are always a great start. We encourage all of our clients to get involved in an online community group or forum for their industry. That can be a great place to share the article.

Each place you share an article creates a new backlink to your website. Building backlinks help build your Google Page Trust as an information source people are sharing and encouraging others to use. This will definitely help your organic search ranking. Again, don’t abuse this. Only post your article on websites or in groups where the information will be welcomed.

In The End, Just Make It Awesome & Make it Yours

Your focus should be on creating something helpful to contribute to the wealth of knowledge on the internet, but do it in your own voice! Remember, it’s YOUR brand that you’re representing, so don’t try to be something you’re not. Find your audience. Talk to them like you are talking to them. Be informational, stay in your style, make it fun to read, make it different, but don’t give away your secret sauce. A magician never reveals his secrets. Just give them enough to come back for seconds. 

All in all, just research, learn, discover and most importantly have fun with it!

If you have any questions about copywriting strategy, content ideas or where to get involved in online communities, talk to us! We’d love to hear from you and we’d love to help.

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Big Slate Media Team