A couple months ago, representatives of Pilot Flying J approached us with a request for a project because their current provider was unable to turn the project as quickly as we could.
They were in need of a video that would highlight their Operations Internship Program and requested two half-day shoots. We headed out for the Flying J on Watt Road to get things started by interviewing the GM and assistant manager, both of whom were very excited to be involved in shaping the careers of an ambitious generation. We shot some B-roll, got some great drone footage of the store and got to see firsthand how these professional programs provided structure and guidance to aspiring businesspeople.
Pilot Flying J is the largest operator of travel centers in North America with more than 750 locations in 43 states and six Canadian provinces. Headquartered in Knoxville, Tennessee, the company employs more than 26,000 people. CEO Jimmy Haslam has embraced technology and moved Pilot Flying J in new directions, leading the company’s growth from 1.1 billion fuel gallons sold in 1996 to more than 7 billion sold annually today. Pilot Flying J serves more than 1.3 million guests a day and is committed to connecting people and places with comfort, care and a smile at every stop. (https://pilotflyingj.com/history)
Catching Pilot Flying J’s Excellence in Action
The next day, we visited their headquarters just as their Summer Internship Program was wrapping up. We captured some great drone footage of the facility, then created a comfortable environment where the college juniors and seniors could openly talk about their experiences with the program. We had the opportunity to sit down and interview executives and the GM as well – all of which funneled into an engaging, inspiring video that would promote Pilot Flying J’s excellent program.
And by the way… what these young professionals had to say was INCREDIBLE. Apparently, Pilot Flying J is a really cool company to work for! They operate with the warmth of a family business, and they build strong and meaningful relationships with their employees and customers. Pilot Flying J is massively recognizable – and producing videos like this only helped to contribute to their personal brand.
After our two shoots, the good folks of Pilot Flying J agreed to work with us to create another video for the Leadership Academy, their post-internship program. We just finished that one – check it out below! There will likely be more opportunities down the road, as they’ve been pretty pleased with the videos we’ve produced.
Is Your Company in Need of an Awesome Video?
We’re looking forward to continued collaboration with Pilot Flying J, and we’re happy to have contributed to such an excellent program! They’ve incorporated video production into their marketing strategy – what about you? Big Slate Media’s team is a group of out-of-the-box thinkers. We’re creatives, and we love coming up with exciting new content that really rocks the boat. So if you’re thinking about shaking things up, hit us up for a lunch meeting and start scheming!