Every once in a while, we get to work with an emerging brand. A brand that’s on the up and up. These projects are some of our favorites. Most of the time the client is willing to take some risks, give us some creative liberties and ultimately trust us to make a video that’s going to reach their goals. Magna1 Oil & Lubricants is one of those brands.
A Little About the Brand:
They’ve invented a revolutionary way to top off and change your oil for Powersports, watersports and automotive enthusiasts. “Pop the top, extend the pour spout and do what you do. No need for a funnel. No messy cleanup.” With a tagline like, “Save your funnel for your beer,” we knew this company and the project was going to be fun.
Magna1 was one of the premier sponsors at a massive ATV and outdoor enthusiast event in Tennessee. They needed a commercial to show on the jumbotron throughout the event that would have their audience wiping the mud from their eyes in amazement.
In addition, the commercial was airing on a portrait screen (oriented like a smartphone) so the footage had to be shot and edited keeping in mind only the middle third could be used.
How’d It Go?
We KILLED IT. We spent a half-day shooting at Brimstone Recreation, out on the trails in an incredibly harsh environment. The folks from Goad Motorsports brought some top of the line Can-Am ATV’s and we made the high-energy, hard facts video our client was looking for. Check it out: