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YouTube Marketing – That Was Easy!

Youtube is a home for both the inspired and the strange, a place where viral videos plant their seeds; and of course, the global archive of first steps, big fails, and cat videos. But that’s not all. Youtube is also a highly effective place to market your business, and it’s easy! You just need the tools.

As a digital marketing agency in Knoxville focused in video production, we work with both small and large clients on creative content and we’ve learned that businesses sometimes devalue how Youtube could help them. So, we’re here to tell you that it can help you and definitely should be part of your 2018 marketing plan.

First, how big is Youtube, really? (2018 Youtube specs)

  • Over 1 Billion users (one-third of internet population)
  • More than half of total Youtube views come from mobile
  • More 18-49 year olds reached on mobile alone than any cable TV network
  • One billion hours watched daily

Youtube is a massive database that entertains a diverse and vast audience. If done well, your business will see a huge increase in Google search rankings, social engagement with customers, leads, and brand exposure overall through Youtube. But how?

 

Local Youtube Marketing Examples:

Mike’s Golf Shop (Chattanooga, Tn):

Time spent: 40 seconds; Views: 700,000

So, you’re telling me that if I’m looking for golf clubs, this is the wrong place?

  • Mike is a character. His brand is who he is, which is one of the most important tools of Youtube. We can show our brand, our company culture, or be informational. In this case, Mike did all three.
  • The viral nature of Youtube has sprouted out of the social media integration abilities of it, making it easy to target a specific audience, especially if you are already using other social platforms (ie. boosted posts on Facebook).
  • Youtube is owned by Google so your Google Search ranking is affected by the title and keywords in the description of the video, as well. Mike’s Golf, for example, is the first organic results on Google in his area.

Let’s take a look at another example, even closer to home for us.

 

Crawl Space Ninja (Knoxville, Tn):

Time Spent: estimated. 1 – 2 hours; Views: 1,000+ (Some videos have over 100K views)

Crawlspace Ninja does some really great stuff on Youtube as well. As you can tell, it’s more information based than Mike’s. Goals are the same, but the path is different.

  • Both wanted to grow sales by way of brand awareness. They stuck to their own brands and used social media.
  • In this case, Crawl Space Ninja brands themselves on Youtube as a “self-help” channel with videos that will build them a returning customer base that trusts them.
  • They can continue building loyalty while finding more customers along the way by using Youtube pre-roll and SEO tactics.

 

These two guys are just a couple examples of how you can grow your business through Youtube. Block out a day and create some engaging content. Youtube is a huge marketing gold mine and you need to be getting your share!

Give us a call if you need help and check out our most recent work!

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Big Slate Media Team
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Facebook Advertising and Targeting the Right Audience

Facebook is one of the most powerful social media platforms out there – with roughly a billion people using it, it’s one heck of a great way to get your voice out there. The problem is that you might not want to advertise to everyone, right? Wouldn’t it be nice if you could somehow filter that audience down to a more specific group? With Facebook’s ad targeting, you can very clearly define your audience and target only them with your advertisements.

According to Facebook Business…

One of the biggest advantages to advertising on Facebook is your ability to target specific groups of highly engaged people. In fact, compared to the average online reach of 38{2869b4d23c008b413905409cba06ef793120d76f1e6c5c92f0f4cb5a7ec0d5a3} for narrowly targeted campaigns, Facebook is 89{2869b4d23c008b413905409cba06ef793120d76f1e6c5c92f0f4cb5a7ec0d5a3} accurate.1

Try using more targeting options to:
  • Find the right customers across devices, including desktop, mobile and tablets
  • Deliver relevant messages to specific people
  • Get the most value from your ad spend by reaching only the people that matter to you

So, What Are My Targeting Options?

  • Location – Location targeting allows you to get to your audience based on where they are. You can target cities, countries, zip codes, etc. You can add a radius to your target (ex. 25+ miles from the center of Knoxville) and choose to exclude certain locations.
  • Demographics – This option allows you to target people based on the information they’ve provided in their profile, such as age, gender, education, occupation, etc.
  • Interests – This targeting option will define an audience based on their interests, hobbies, and things they have liked on Facebook and the content they’ve posted to their Timeline.
    • Facebook has recently announced that you’ll soon be able to target an audience based on the websites they visit and the apps they use.
  • Behaviors – Behavior targeting draws information from what people do while they’re on Facebook (purchases, travel preferences) and offline (via third-party apps that are trusted by Facebook).
  • Advanced Targeting – This option lets you target ads to audiences using information that you already have (ex. a list of contacts, people who like your Facebook Page, etc.)

For a more thoroughly detailed description of the various targeting, please go to the Facebook Business page.

So we’re only talking about digital spend via Facebook. What about advertising through something like television? Bad idea. While you’ll still get some pretty good coverage, you can’t be specific with your targeting. It’s a blanket approach. Besides, digital spending will surpass television spending this year.

Facebook Advertising statistics

Image courtesy of www.emarketer.com

For the full story, check out Emarketer.com’s article.

Is your business lacking a strong social media experience? Managing a social media campaign is our bread and butter, and we would love to bring your business to its full potential. We know how to bring the magic of a successful social media campaign to our clients, and you could be next! Give us a call at (865) 291-0005 and let’s get something started!

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Big Slate Media Team
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Facebook’s Video Algorithm Change – What You Need to Know

Facebook’s video algorithm change will again be affecting the news feed and how videos will appear to users. Specifically, this update is going to focus on ranking and “percent completion.”

What does that mean, exactly? Essentially, longer videos will now have a higher chance to appear in news feeds, depending on a couple of factors. It’s not so much the case for shorter videos, but we’re told the change will be slight.

Facebook's Video Algorithm Change

The social media giant is at it again. Facebook’s video algorithm change will affect longer-length videos.

How to Make Facebook’s Video Algorithm Change Work for You

This is good news for the marketing world, because sometimes we need a longer video to say what we need to say. As the Facebook Newsroom post stated, “The best length for a video is whatever length is required to tell a compelling story that engages people, which is likely to vary depending on the story you’re telling.”

So, the gates are open for you to post longer videos, but they have to be engaging to the viewer. The length of the video itself won’t help, it still has to meet a certain amount of “watch time.” In other words, a percentage of the video must be watched in order to factor in to Facebook’s new algorithm. If people watch your longer videos and stay with them, their news feed is more likely to show other videos of similar length and material. This won’t just appear in the news feed, either, but in the ‘Suggested Videos’ section of the video currently being watched.

Let Big Slate Media Handle Your Video Marketing Needs

At Big Slate Media, video production and marketing is our bread and butter. Facebook’s video algorithm change only gives us another advantage to work with, and we’d like to use that to take your business to the next level. If you’re interested in making commercial, posting a video online or getting some sweet footage with our drone, give us a call at (865) 291-0005 and we’ll set something up!

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Big Slate Media Team