All posts tagged marketing


YouTube Marketing – That Was Easy!

Youtube is a home for both the inspired and the strange, a place where viral videos plant their seeds; and of course, the global archive of first steps, big fails, and cat videos. But that’s not all. Youtube is also a highly effective place to market your business, and it’s easy! You just need the tools.

As a digital marketing agency in Knoxville focused in video production, we work with both small and large clients on creative content and we’ve learned that businesses sometimes devalue how Youtube could help them. So, we’re here to tell you that it can help you and definitely should be part of your 2018 marketing plan.

First, how big is Youtube, really? (2018 Youtube specs)

  • Over 1 Billion users (one-third of internet population)
  • More than half of total Youtube views come from mobile
  • More 18-49 year olds reached on mobile alone than any cable TV network
  • One billion hours watched daily

Youtube is a massive database that entertains a diverse and vast audience. If done well, your business will see a huge increase in Google search rankings, social engagement with customers, leads, and brand exposure overall through Youtube. But how?


Local Youtube Marketing Examples:

Mike’s Golf Shop (Chattanooga, Tn):

Time spent: 40 seconds; Views: 700,000

So, you’re telling me that if I’m looking for golf clubs, this is the wrong place?

  • Mike is a character. His brand is who he is, which is one of the most important tools of Youtube. We can show our brand, our company culture, or be informational. In this case, Mike did all three.
  • The viral nature of Youtube has sprouted out of the social media integration abilities of it, making it easy to target a specific audience, especially if you are already using other social platforms (ie. boosted posts on Facebook).
  • Youtube is owned by Google so your Google Search ranking is affected by the title and keywords in the description of the video, as well. Mike’s Golf, for example, is the first organic results on Google in his area.

Let’s take a look at another example, even closer to home for us.


Crawl Space Ninja (Knoxville, Tn):

Time Spent: estimated. 1 – 2 hours; Views: 1,000+ (Some videos have over 100K views)

Crawlspace Ninja does some really great stuff on Youtube as well. As you can tell, it’s more information based than Mike’s. Goals are the same, but the path is different.

  • Both wanted to grow sales by way of brand awareness. They stuck to their own brands and used social media.
  • In this case, Crawl Space Ninja brands themselves on Youtube as a “self-help” channel with videos that will build them a returning customer base that trusts them.
  • They can continue building loyalty while finding more customers along the way by using Youtube pre-roll and SEO tactics.


These two guys are just a couple examples of how you can grow your business through Youtube. Block out a day and create some engaging content. Youtube is a huge marketing gold mine and you need to be getting your share!

Give us a call if you need help and check out our most recent work!

Big Slate Media Team

Conversion Marketing: Get ’em in the Funnel!

“Every aspect of marketing is entirely useless unless it produces conversions.” – Jeremy Smith

conversion marketing

If you can create compelling, original content… People will eat it up. (Image from the film Office Space, 1999.)

As we all know, conversion marketing is about luring a poor customer into your trap and convincing them to buy things they don’t need…right? We’re kidding! We’re just kidding. Conversion marketing is about providing quality content that will draw visitors to your website, where they will (ideally) find what they’re looking for (a service or product that you provide) and taking action (making a purchase). 


Scott Brinker of Search Engine Land gives content marketing this awesome definition:

Thriving at the intersection of SEO and social media, content marketing has become central to digital marketing strategy. Its objective is simple: create genuinely useful or entertaining content for many specific niches of your target audience—not to overtly promote your business, but to build rapport and brand equity—and give it away for free.

Keep the conversion funnel in mind. Awareness leads to interest. Interest leads to desire. Desire leads to action. Action leads to the light side of the marketing force.

A big part of the battle is getting folks to visit your website in the first place – and that requires quite a few foundational blocks before you can move on to the next phase. Let’s touch base on the basics:

  • Optimize your website for search engines (SEO). You won’t get any traffic if they can’t find you.
  • Provide compelling content. Quality ad copy and high-definition images (optimized images that won’t slow down the site!) We’ll dip into content a bit deeper later on.
  • Make sure your website doesn’t suck. Any well-oiled machine requires a toolbox for regular maintenance.

To pursue a successful conversion marketing goal is to play the long game. Like any successful and healthy relationship, it will take time to develop. This is an investment in the community and in time, and it will work to your advantage in the long run. You are planting a seed that one will eventually blossom into one awesome little tree. The coolest tree. Like, Baby Groot cool.


Note: Good content marketing leads to better conversion rates, and it totally pays off. (Image from the film Dodgeball, 2004.)

















Drew Hendricks breaks it down to 10 simple tactics that can increase conversions:

  1. Write quality copy. Strong and compelling content goes a long way. Make it worth the read.
  2. Make sure your headlines don’t suck. It’s one of the first things visitors see. Grab their attention and hold it.
  3. A/B split testing is a must. This will give you insight into what works. Good data leads to better business.
  4. Get the word out with social media. Facebook, Twitter, etc. Post frequently. Engage. Trust us – it works. 
  5. Know thy audience. Find your target audience. Narrow it down. Refine it. That’s how you get quality leads.
  6. Email marketing – give it a whirl. It can be informative or sales-oriented, but it keeps you fresh in their memory.
  7. Don’t remain static – change things up every now and then. Gradual shifts in content show you’re invested.
  8. Urgency works, sometimes. “Only two days left until the sale ends!” It works surprisingly well. 
  9. Be a traffic cop. Show your visitors where to go. Make the path from awareness to action as easy as possible.
  10. CTAs! Call to Action, yo! Whatever you put out there (blogs, posts, comments, etc.) – there should always be a clear call to action.


Do you know what else works exceptionally well for increasing your conversions? Being personable. Check out our blog post about building your personal brand.

Big Slate Media works with a wide and diversified client base. We know the conversion marketing funnel well, and we know what it takes to get that visitor from attention to action. Digital marketing is our bread and butter. So if you want to create or revitalize your marketing efforts, we’d love to sit down and talk with you. Give us a call at (865) 291-0005 or shoot us a contact request!

Big Slate Media Team

Video Production – Is it Part of Your Marketing Strategy?

In the world of digital marketing, it’s important to cover all of your bases – and content is king. We’re talking about blogging, social media, sharing pictures, and posting videos. A lot more goes into that list, but today we’re going to set our sights on video production and how crucial it is for your marketing endeavors. Seriously – did you know that in 2017, videos will account for almost 70% of consumer traffic online?

Videos require some extra effort, but they’re absolute gold for an audience. Think about it – it’s instant gratification. Unlike having an article that elicits the “too long, didn’t read” response, a video can be more engaging and hold an individual’s attention longer. A picture may be worth a thousand words, but a video is dynamic. A typical video is around 24 frames per second, so you’re actually getting 1440 pictures per minute! It can deliver a lot of valuable information in a short amount of time. Videos are gaining strength in the marketing realm, too, and the social media giants know it.

video production / marketing strategy

Ask the Right Questions

Before you get started with anything, you need to make sure you’ve got a solid game plan. That means asking yourself a few questions, such as:

  • Who is my audience?
  • What kind of voice do I want to take? The tone you use should be consistent throughout your videos.
  • What is my goal – is it fostering brand awareness? Selling a product or service? Or are you trying to establish yourself as the authority figure on a certain subject?

Once you’ve got the answers to these questions, tell yourself this – keep your focus centered on the story you’re trying to tell, not making the next conversion or sale. If you’re doing a good job, these things will take care of themselves.

Keep it Short and Fun

In other words, make sure your videos don’t suck. You’ve probably seen them before – the video that catches your attention for one reason or another, but shortly into it you find yourself scrolling on, wondering why the heck you wasted those precious seconds of your life. The longer the video, the less the engagement. That’s not true for every situation, but it’s pretty close. Ideally, a video that’s anywhere from 30 seconds to 2 minutes long should do the trick.

Got a Hankering for Some Video Production?

If you’re reading this, you’re probably aware that video production is our bread and butter. At Big Slate Media, we do what we love and we love what we do. You might have some ideas for a video bouncing around in that brain of yours. We’ve got the means to give life to the dreams. Give us a call at (865) 206-7296 and let’s talk about it.

Check out our Success Stories or our YouTube Page to see some of our work.

Big Slate Media Team

What’s Your Marketing Drumbeat?

Think about a drumbeat. In a band, it establishes a rhythm and keeps everyone on track. Up until the late 19th century, a battlefield drummer wasn’t just there to bolster morale – they were an important part of the communication system.  In the same sense, your marketing drumbeat keeps your business moving forward and lets the world know you’re there.

We’re talking about the basics of internet marketing. There’s a minimum level of action a business should engage in to maintain their marketing drumbeat. Let’s go through the essentials and how they’re beneficial (and necessary) for the growth of your business.

List Your Business

If you haven’t already done so, make sure you list your business with Google and Bing. If you want your business to show up in search results, this is an absolute must. It’s also incredibly beneficial for local businesses, as your business (and address) will appear in local search rankings.

If you would like assistance in getting your business verified, please let us know and we’ll get you started!


Social Media – Get Interactive!

Chances are, you probably use social media. In 2016, almost 70{2869b4d23c008b413905409cba06ef793120d76f1e6c5c92f0f4cb5a7ec0d5a3} of all Americans were using Facebook. Here are some other outlets you should look into, depending on your business:

  • Twitter
  • Instagram
  • Google+
  • LinkedIn
  • Pinterest
  • YouTube

These will not only help build links (super important for SEO) – but you’ll also establish your company’s persona and voice. Consistency is key here – post regularly! Maintain your digital presence. You might even want to consider having someone in your company take ownership of your social media campaign. Someone of the same mind who is invested in your brand can work miracles for getting your name out there. For more information on social media marketing, check out this guide from Search Engine Land.

Email Marketing

Keeping a list of email addresses from your clients/customers is crucial for communication. If you’ve got something to promote, plan your email marketing strategy.

  • Thank You Letters
  • Monthly Newsletters
  • Product / Event Promotion

You may also want to consider setting up a drip marketing campaign.

Things to keep in mind: (You want to convert a reader into a buyer.)

  1. Make sure your email list is built with permission marketing contacts.
  2. Always have a call to action.
  3. Write as if you’re writing a letter to one person. Be personable, not a robot.
  4. Make it fun. Throw in a quote or an interesting fact. Make the email offer up some kind of reward.
  5. Finally, make sure your email is worthwhile. If you don’t have something engaging and read-worthy, come up with a plan.

This list can go on and on. If you’re interested in sharpening your email marketing game, check out this great article from Copyblogger.

To Wrap Things Up…

Your marketing drumbeat should be loud and proud – and frequent! Once you’ve followed through with these items and practice them regularly, it’s not marketing. It’s protocol. If you really want to get into the nitty-gritty, focus on targeted keywords and up your SEO game. Dive into social media – engage in conversations, share posts/tweets and interact with people.

Consistency and relevancy is key to maintaining your brand exposure and presence. With these things in mind, get out there and make some noise!

If you own a business and want to increase your exposure, we’d love to have a chat. Give us a call today at (865) 291-0005!


Big Slate Media Team