personal brand

All posts tagged personal brand

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YouTube Marketing – That Was Easy!

Youtube is a home for both the inspired and the strange, a place where viral videos plant their seeds; and of course, the global archive of first steps, big fails, and cat videos. But that’s not all. Youtube is also a highly effective place to market your business, and it’s easy! You just need the tools.

As a digital marketing agency in Knoxville focused in video production, we work with both small and large clients on creative content and we’ve learned that businesses sometimes devalue how Youtube could help them. So, we’re here to tell you that it can help you and definitely should be part of your 2018 marketing plan.

First, how big is Youtube, really? (2018 Youtube specs)

  • Over 1 Billion users (one-third of internet population)
  • More than half of total Youtube views come from mobile
  • More 18-49 year olds reached on mobile alone than any cable TV network
  • One billion hours watched daily

Youtube is a massive database that entertains a diverse and vast audience. If done well, your business will see a huge increase in Google search rankings, social engagement with customers, leads, and brand exposure overall through Youtube. But how?

 

Local Youtube Marketing Examples:

Mike’s Golf Shop (Chattanooga, Tn):

Time spent: 40 seconds; Views: 700,000

So, you’re telling me that if I’m looking for golf clubs, this is the wrong place?

  • Mike is a character. His brand is who he is, which is one of the most important tools of Youtube. We can show our brand, our company culture, or be informational. In this case, Mike did all three.
  • The viral nature of Youtube has sprouted out of the social media integration abilities of it, making it easy to target a specific audience, especially if you are already using other social platforms (ie. boosted posts on Facebook).
  • Youtube is owned by Google so your Google Search ranking is affected by the title and keywords in the description of the video, as well. Mike’s Golf, for example, is the first organic results on Google in his area.

Let’s take a look at another example, even closer to home for us.

 

Crawl Space Ninja (Knoxville, Tn):

Time Spent: estimated. 1 – 2 hours; Views: 1,000+ (Some videos have over 100K views)

Crawlspace Ninja does some really great stuff on Youtube as well. As you can tell, it’s more information based than Mike’s. Goals are the same, but the path is different.

  • Both wanted to grow sales by way of brand awareness. They stuck to their own brands and used social media.
  • In this case, Crawl Space Ninja brands themselves on Youtube as a “self-help” channel with videos that will build them a returning customer base that trusts them.
  • They can continue building loyalty while finding more customers along the way by using Youtube pre-roll and SEO tactics.

 

These two guys are just a couple examples of how you can grow your business through Youtube. Block out a day and create some engaging content. Youtube is a huge marketing gold mine and you need to be getting your share!

Give us a call if you need help and check out our most recent work!

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Big Slate Media Team

Make it Personal! (Tips for Building a Personal Brand)

From the movie ‘The Godfather’, (1972).

“It’s not personal, Sonny. It’s strictly business.”

-Michael Corleone (The Godfather, 1972)

Tip #1: Don’t be Lame

The soon-to-be head of the Corleone family knew how to drive a strong message across. Think of creative initiative as a cannoli, and lame content as a gun (stay with me here) – Leave the gun, take the cannoli. In today’s digital world when you’re trying to build a brand, it’s the exact opposite: you want it to be personal. Personal is fun. It’s engaging. It’s not some cookie-cutter, run-of-the-mill dry content that gets passed around social media channels without any flavor to it. Sometimes it’s refreshing for your audience to be reminded that your company is composed of interesting human beings with jobs, just like them. Just because you’re a business or an organization doesn’t mean you have to be as boring as watching paint dry. It’s not personal, it’s business…but make it personal. 

Heck, sometimes we’ll post a picture of everyone out at lunch together. Don’t be afraid to mix things up. When you have good chemistry with your team, it’s a fun environment. Share that. People dig that stuff.

 

Building a Personal Brand - Share it!

Oh, Nama – your sashimi is my soymate.

Creative content is what drives a successful business – and we often find ourselves having fun with projects – like flying World’s Fair Beer over Knoxville.

 

Tip #2: BLOG, BLOG, BLOOOOOOG

“What the Internet’s value is that you have access to information but you also have access to every lunatic that’s out there that wants to throw up a blog.”

-George A. Romero

Make that work in your favor! Crank out blogs about cool tips and tricks you’ve learned in your industry. Write listicles about anything – they’re fun, brief, and perfect for the “TL;DR” (too long, didn’t read) reader. Client spotlights and testimonials are great. How about a blog post in which you reflect on where you were a year ago and what you’ve learned since then?

Building a Personal Brand - Blog, Blog, Blog!

Good ideas, a strong cup of coffee and a blank word document… The ingredients for sweet, bloggy goodness.

Other ideas include:

  • Infographics and Videos
  • Tutorials
  • Checklists
  • Blog series

Tip #3: Get Engaged (with Social Media) and Establish Your Voice

Facebook, Twitter, and Instagram are prime platforms for establishing your organization’s ‘voice’ – that is, the tone you take with the content you put out there. You can be silly while still maintaining a professional tone. Find groups who are in your field or match your target audience.

Consistency is key, here – if you slack off, you lose followers and public interest. Be diligent in maintaining your marketing drumbeat.

 

Tip #4: Pay Attention to the Big Fish

This one might seem like a given, but it’s always a smart idea to pay attention to the big fish that are making waves. Keep an eye on the type of quality content they share, their engagement with readers, and so on. Look to the pros – they got to where they are because they’re consistent, creative and driven. And most importantly – their content doesn’t suck!

Building a Personal Brand Takes Time!

This is a process that will take a lot of time and effort, but it sets you apart from the competition by leagues. By creating and sharing personal content that people actually want to engage with, you’re building a personal brand that resonates authority and credibility – and making an offer your audience can’t refuse. At Big Slate Media, we do it all – photography, video production, blogging, social media management and more. If you’re ready to get your name out there and have fun doing it, give us a call at (865) 291-0005 or contact us online!

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Big Slate Media Team