In the world of digital marketing, it’s important to cover all of your bases – and content is king. We’re talking about blogging, social media, sharing pictures, and posting videos. A lot more goes into that list, but today we’re going to set our sights on video production and how crucial it is for your marketing endeavors. Seriously – did you know that in 2017, videos will account for almost 70% of consumer traffic online?
Videos require some extra effort, but they’re absolute gold for an audience. Think about it – it’s instant gratification. Unlike having an article that elicits the “too long, didn’t read” response, a video can be more engaging and hold an individual’s attention longer. A picture may be worth a thousand words, but a video is dynamic. A typical video is around 24 frames per second, so you’re actually getting 1440 pictures per minute! It can deliver a lot of valuable information in a short amount of time. Videos are gaining strength in the marketing realm, too, and the social media giants know it.
Ask the Right Questions
Before you get started with anything, you need to make sure you’ve got a solid game plan. That means asking yourself a few questions, such as:
- Who is my audience?
- What kind of voice do I want to take? The tone you use should be consistent throughout your videos.
- What is my goal – is it fostering brand awareness? Selling a product or service? Or are you trying to establish yourself as the authority figure on a certain subject?
Once you’ve got the answers to these questions, tell yourself this – keep your focus centered on the story you’re trying to tell, not making the next conversion or sale. If you’re doing a good job, these things will take care of themselves.
Keep it Short and Fun
In other words, make sure your videos don’t suck. You’ve probably seen them before – the video that catches your attention for one reason or another, but shortly into it you find yourself scrolling on, wondering why the heck you wasted those precious seconds of your life. The longer the video, the less the engagement. That’s not true for every situation, but it’s pretty close. Ideally, a video that’s anywhere from 30 seconds to 2 minutes long should do the trick.
Got a Hankering for Some Video Production?
If you’re reading this, you’re probably aware that video production is our bread and butter. At Big Slate Media, we do what we love and we love what we do. You might have some ideas for a video bouncing around in that brain of yours. We’ve got the means to give life to the dreams. Give us a call at (865) 206-7296 and let’s talk about it.