As we step into 2024, the graphic design landscape is seeing a vibrant mix of retro vibes and modern minimalism, proving once again that in the world of design, everything old can be new again. From the resurgence of duo tones to the embrace of corporate cartoons, let’s take a look into the trends that you’ll be seeing everywhere this year.
Duo Tones Make a Comeback
Remember Spotify’s “Wrapped” feature that took over your social media feeds in 2015? It wasn’t just a hit because of the personalized music stats; its duo-tone design caught everyone’s eye, bringing an old trend back into the spotlight. Fast forward to 2024, and duo tones are dominating the design world once again. Brands like Gourmaís by Monumento Co are showcasing how a limited color scheme can offer unmatched versatility that keeps this trend fresh.
The Rise of Retro Display Typefaces
Proving that sometimes “less is more,” retro display typefaces are having a major moment. This trend leans heavily on type-based branding and works well for experimental designs and brands with unique personalities. It offers the perfect blend of easy readability and eye-catching design, providing plenty of visual interest to help brands stand out. The Erbert brand by AUGE Design is a perfect example of how vintage typefaces can breathe life into modern branding, making it clear that a little retro touch goes a long way.
Corporate Cartoon: A Nostalgic Twist
Gone are the days when cartoons were just for kids! In 2024, corporate cartoons are everywhere, from commercials to training videos, infusing a dash of nostalgia into the corporate world. This trend borrows the charm of Sunday morning cartoons, blending it with a modern aesthetic. Platforms like Glassdoor, Askly, and Notion are embracing this style, proving that a little fun and whimsy can make even the most professional message more engaging.
Vintage Cartoon Revival
Speaking of nostalgia, the vintage cartoon revival is making a splash in branding this year. It’s especially popular among new grocery store products aiming to stand out against the stale household brands we’ve seen for decades. This trend favors minimal design and color palettes but goes bold with hand-drawn elements and quirky fonts. Matcha Matcha’s branding by Blake Scott is a great example, showing how brands can capture attention while staying minimalistic. Brands like Graza and PhilsFinest are also leading the charge, refreshing their look with designs that remind us of the cartoons we loved as kids.
While reviewing this year’s biggest trends, it’s clear that graphic design will be all about striking the right balance between modernity and nostalgia. Whether you’re into the simplicity of duo tones, the charm of retro typefaces, or playful vintage branding, this year’s trends are a reminder that good design not only captures the eye but also the heart. Reach out to us today so we can help you find the perfect look for your brand’s next design piece that will truly resonate with your audience.