Remember those old-school tobacco ads? The ones where suave gents and glamorous ladies made puffing on a cig look like the height of cool? Fast forward to today, and the scene has shifted. The props have changed from cigarettes to smartphones, but the twist? We’re all still hooked, just on a different kind of buzz – the digital kind.
Like the tobacco industry of yesteryear, social media has woven itself into the fabric of our lives in ways we’re just starting to understand. And not always for the better. We’ve all heard the spiel: too much screen time fries your brains; social media is a highlight reel that makes us feel lousy about our own lives, yadda yada. Yet, here we are, scrolling the day (and night) away. Culture and politicos alike are in a frenzy, sounding alarms and wagging fingers at the digital “overlords” for hooking us onto their platforms (especially the youth).
It’s a bit like the tobacco industry backlash but with hashtags and status updates. We all know it’s kinda bad for us, but quitting is another story. After all, who doesn’t love a good cat TikTok at 2 AM that has us saying, “Just one more… swipe”?
Enter Big Slate Media, Knoxville, Tennessee’s local powerhouse of creativity (if we do say so ourselves). We looked around and said, “Hey, why does social media content have to be like junk food? Let’s make some gourmet meals instead!” And by gourmet meals, we mean content that doesn’t just aim to addict but to add – value, smiles, knowledge, you name it.
With a motto of “creating content that doesn’t suck,” Big Slate Media is on a mission to transform the social media landscape one educational, inspiring, or downright entertaining piece at a time. Think of it as the anti-tobacco campaign for the digital age, but instead of telling you to quit cold turkey, we’re serving up better options to fill your feeds.
So, while we might still be a tad hooked on our digital devices, we can at least ensure our screen time is time well spent. And who knows? Maybe, just maybe, we’ll start trending towards a social media culture that leaves us feeling better off than when we logged in. Now, wouldn’t that be something?