A tech giant became a movie giant, and the future is now.
Last summer, thrill-seekers packed into 4DX theaters to feel the storm roll in during Twisters. This summer? Apple said, “Hold my beer,” and brought that immersive experience to your hands. With F1, they didn’t just drop a trailer. They dropped a handheld thrill ride.
Dude. It vibrates.
If you’ve got an iPhone running iOS 18.4 or newer, you can watch the F1 trailer, but more importantly, you can feel it. Brad Pitt’s seatbelt clicks. The tires screech. The engine growls. Your phone pulses with every high-speed crash and hairpin turn. It’s not just a trailer. It’s a sensory joyride.
And here’s the kicker: this tech isn’t exactly new. Haptic feedback has been a staple in gaming for years. And last year, 4DX showed us that moviegoers are hungry for more immersive experiences. Apple just stitched those worlds together and slipped it into your pocket.
And we’re into it.
As a full-service Knoxville production company, we’re here for this shift. We’re inspired. We’re challenged. We’re buzzing (literally and creatively) because this kind of innovation is exactly why we do what we do.
At our core, we’re an agency that specializes in high-impact videography, creative digital marketing, and full-scale social media marketing. We’ve always aimed to create content that goes beyond the scroll; videos and campaigns that land. But now, we’re leveling up even more.
This year alone, we’ve:
- Developed B-Roll Bank, an AI-powered digital asset manager
- Introduced Big Slate VFX and became the first production agency in Knoxville to offer in-house visual effects
- Planned immersive guest experiences for a client’s pop-up event
- Invested in new tools and workflows to support tactile storytelling, motion-first content, and next-gen production formats
So what does this mean for you?
If you’re a brand looking to cut through the noise, this is your moment. You don’t have to be Apple to make your audience feel something. You just need a partner who gets it. Whether you’re ready to launch a bold new ad campaign, a behind-the-scenes social series, or a cinematic brand anthem, we’ve got you.
From sharp strategy to post-production magic, we deliver creative that’s crafted for today and ready for whatever comes next.
Let’s make something they don’t just watch. Let’s make something they remember.
Your story deserves more than just a screen.
It deserves to be felt.