Big Slate Media is a Knoxville-based production company and agency. Founded in 2015, we help our partners create content that doesn’t suck by developing authentic, versatile, and forward-thinking visual stories. Artistry, ingenuity, authenticity – we challenge our clients to consider the meaning of these words as they apply to content strategy. We believe these three values lead to engaging and effective campaigns that connect audiences with brands and ultimately foster relationships poised to transcend transactions.
Our team works with major brands like Fox Sports, HGTV, Raising Cane’s, Mike’s Hard Lemonade, Clayton Homes, Visit Knoxville, Blount Partnership, and many others. Sure, we work with some big brands, but the majority of our work is for small, community-based businesses and non-profit organizations just trying to move the needle or tell their story. Our team is growing, and we’re on the hunt for a Social Media + Digital Coordinator – a highly creative and detail-oriented person to help us create (and place) content that doesn’t suck.
This role leads social media strategy and execution across multiple client accounts. From planning content calendars and writing posts to collaborating with videographers, it’s all about bringing big ideas to life and making an impact for the brands we support. This role is perfect for someone who’s organized, creative, and confident in managing multiple brands while keeping an eye on performance and strategy.
THE GIST
This role is built for someone who can balance creativity and organization at a high level. You need to be just as comfortable thinking through strategy as you are writing captions, building calendars, and jumping into execution.
You’ll be managing multiple accounts at once, so attention to detail and time management are critical. Things move fast here. Priorities shift. Clients need answers. You have to be able to stay on top of it all without letting things slip.
Communication is everything. You’ll be working closely with Account Managers, Creative Directors, videographers, and clients. Being clear, proactive, and easy to work with matters just as much as your creative ability.
We’re looking for someone who understands that social media isn’t just content. It’s performance. It’s brand voice. It’s consistency. It’s knowing what to post, why it matters, and how to make it better over time.
If you like owning your work, juggling multiple brands, and seeing your ideas actually perform in the real world, you’ll do well here.
SO WHAT’S THE GIG?
This is a full-time position working in our offices in Knoxville, Tennessee. Here is the list of the primary responsibilities for this role:
- Develop, implement, and manage social media strategy across multiple clients and our in-house accounts;
- Define the most important social media KPIs for each client and campaign and execute with those in mind;
- Work collaboratively with Account Managers, Creative Directors, Paid Digital Strategists, Videographers + Editors (Short-Form Specialists) for assigned accounts;
- On assigned accounts, manage client communications, project management, scope alignment, and overall client satisfaction;
- Maintain constant monitoring of platform and industry trends related to social media;
- Use department project management software, management tools and communication platforms to streamline communication and efficiency.
- Manage administrative access and technical integrations of social media platforms;
- Design, write, and create social media posts in accordance with strategies and shared creative vision;
- Manage customer brand engagement and interact on a brand’s behalf;
- Communicate with industry professionals and influencers via social media to create a strong network and build collaboration;
- Strategize and implement boosting and influencer campaigns to help clients achieve their goals.
- Maintain required certifications and continued professional development;
- Collaborate with production teams to produce content (video + photo), including occasionally going on set to support;
- Assist with content updates, design, creation, and execution of email newsletters for clients and internally;
- Continuously discover and implement new technologies and the industry’s best practices to maximize quality, creativity and efficiency;
REQUIRED EXPERIENCE
- Minimum two (2) years of experience in social media management with direct experience managing multiple brand accounts and brand voices;
- Meta Certification and/or demonstrable knowledge of Facebook, Instagram, TikTok, YouTube, LinkedIn, and other social media best practices;
- Understanding of SEO and web traffic metrics (Google Analytics Certs are a huge plus);
- Experience with conducting target audience and buyer persona research;
- Excellent understanding of industry benchmarks and KPIs;
- Demonstrated understanding and process for developing short-from creative that connects;
- Advanced understanding of other industry tools like Canva, Sprout Social, Adobe Creative Cloud, Mac OS and Google Drive;
- Professional yet approachable demeanor with excellent written and verbal client-facing skills;
- Possess strong interpersonal skills like positivity, empathy, communication, problem-solving, responsibility, and dependability;
WHAT’S IN IT FOR YOU?
- Competitive salary based on experience
- 401k with a 4% company match
- Employee profit-sharing program
- Shared expenses for health, vision, and dental insurance
- Paid vacation
- Just about every holiday we can take
- Quarterly mental health day aimed at recharging your creative juices
- Paid continuing education and conferences
- Occasional travel for client shoots or events
- Opportunity to earn commission on leads you bring
- Availability of gear and studio space for personal use
- Relaxed, casual work environment
- Stamper and Stanley, the office dogs and the goodest boys around (or the “Best Boys” in the production world)
TO APPLY
To apply, please send your resume and portfolio/work samples to careers@bigslatemedia.com with the subject line “(YOUR NAME) Social Media + Digital Coordinator Applicant”. Feel free to say hey and tell us a little about yourself and why you’re interested in the job (kinda an informal cover letter). Oh, and be sure to include a link to your favorite TikTok right now.