Big Slate Media is a Knoxville-based content creation agency specializing in video production. Founded in 2015, we help our partners create content that doesn’t suck by developing authentic, versatile and forward-thinking visual stories.
Artistry, ingenuity, authenticity – we challenge our clients to consider the meaning of these words as they apply to content strategy. We believe these three values lead to engaging and effective campaigns that connect audiences with brands and ultimately foster relationships poised to transcend transactions.
We’re a small – but mighty – team working with major brands like FoxSports, HGTV, RedBull Media House, Clayton, The University of Tennessee, Smith and Wesson, Zoo Knoxville, KUB, the Knoxville Chamber, Blount Partnership, and many others. Sure, we work with some big brands, but the majority of our work is for small community-based businesses and non-profit organizations just trying to move the needle or tell their story.
In addition to being a top-notch production house, we have an in-house team that places content across various social and digital channels. Fortunately, we’re seeing tremendous growth in this area of our company and it’s time to add to our team. We’re looking for a highly creative and detail-oriented person to join our team in a full-time position as Social Media + Digital Coordinator.
The gist is this…
First and foremost, we need someone who is fun, creative, and gels well with our team and clients. We’re a goofy group, so weirdness is welcomed. Secondly, this person needs to eat, sleep, and breathe details. It’s necessary they have experience managing multiple clients at the same time, are organized, and communicate incredibly well both in person and digitally. This person will have a minimum of 1 year of direct experience working for an agency or in a position with an organization where they managed multiple accounts. In addition, this person should understand the creative approach required to hit KPIs for clients across multiple industries, audiences, and demographics.
We approach social media management as a team and expect the person in this position to lead the charge for their assigned accounts leveraging the talents of the production and design departments. Weekly meetings with the production team and digital department will allow you to collaborate to submit content requests and… create content that doesn’t suck 🙂
So what’s the gig?
This is a full-time position working in our offices in Knoxville, Tennessee. Here is the list of responsibilities we need help with;
- Develop, implement, and manage social media strategy across multiple clients and our in-house accounts;
- Define the most important social media KPIs for each client and campaign and execute with those in mind;
- Work with the Creative Director and the entire team to create and refine content calendars for assigned accounts;
- Collaborate with production teams to produce content (video + photo);
- Design, write, and create social media posts;
- Manage customer brand engagement and interact on a brand’s behalf;
- Communicate with industry professionals and influencers via social media to create a strong network and build collaboration;
- Provide constructive feedback for campaigns and project deliverables;
- Continuously discover and implement new technologies and the industry’s best practices to maximize efficiency;
- Maintain required certifications and continued professional development;
- Manage content updates, design, creation, and execution of email newsletters for clients and internally;
- Strategize, set up, and manage paid digital campaigns through Meta, TikTok, and Google Ads including YouTube campaigns;
- Fulfill assigned production duties on set as Production Assistant;
In addition, we may occasionally pull you into production to help with whatever roles you’ve been trained to assist in – usually, that means Production Assistant or something similar.
In order to fulfill the responsibilities above at the level we need, you’ll need to have the following:
- Minimum 1 year of experience in social media management with direct experience managing multiple accounts;
- Meta Certification and/or demonstratable knowledge of Facebook, Instagram, X, Threads, LinkedIn, TikTok and other social media best practices;
- Understanding of SEO and web traffic metrics (Google Analytics Certs are a huge plus);
- Experience with conducting target audience and buyer persona research;
- Excellent understanding of industry benchmarks and KPIs;
- Familiarity with web design and publishing (WordPress CMS);
- Advanced understanding of other industry tools like Canva, Adobe Creative Cloud, Mac OS and Google Drive;
- Professional yet approachable demeanor with excellent written and verbal client-facing skills;
- Possess strong interpersonal skills like positivity, empathy, communication, problem-solving, responsibility, and dependability;
A HUGE plus is if you have any understanding of videography, photography, or video editing
What’s in it for you?
- Competitive salary based on experience
- 401k with a 5% company match
- Employee profit-sharing program
- 50% cost of health, vision, and dental insurance
- Paid vacation
- Just about every holiday we can take
- Quarterly mental health day aimed at recharging your creative juices
- Paid continuing education and conferences
- Occasional travel for client shoots or events
- Opportunity to earn commission on leads you bring
- Availability of gear and studio space for personal use
- Free beer… yes, we have a kegerator in the office because we’re basically Google
- Relaxed, casual work environment
- Stamper and Stanley, the office dogs and the goodest boys around (or the “Best Boys” in the production world)
To apply, please send your resume, writing sample, and portfolio (if applicable) to info@bigslatemedia.com with the subject line “Social Media + Digital Coordinator Applicant”. Feel free to say hey and tell us a little about yourself and why you’re interested in the job (kinda an informal cover letter). Oh, and be sure to include a link to your favorite TikTok right now.