Headquartered in Fort Worth, Texas – as a wholly-owned subsidiary of Textron Inc., Bell has reimagined the experience of flight for more than 85 years. The global team works to deliver exceptional aircraft experiences – efficiently, reliably, and, above all, safely. Bell is committed to ensuring clients’ aircraft meets their mission-specific requirements. Its Piney Flats, Tennessee service center specializes in customization, repair and overhaul, and maintenance.
Well, Piney Flats is just down the road from us…giving us the chance to regularly work with this incredible brand.
Bell leadership is dedicated to fostering a positive and effective internal team culture. In order to facilitate a solid work environment, the Piney Flats facility implemented “High Performance Team Culture” pillars to guide the entire team including messages like “own our result,” “be positive” and “help others grow.” They wanted to reinforce those messages internally in a subtle, organic and positive way.
We helped them develop a series of videos to present each of the seven HPTC beliefs formatted as “60-Minutes” style interviews with Piney Flats employees that exemplify each pillar led by General Manager David Galik. Not only did this present the main points associated with the desired beliefs, we were able to showcase deeper insight into various department functions and how they were already implementing the seven elements on a daily basis.