about
appliance innovation
BSH Hausgeräte GmbH (German for ‘BSH Home Appliances’, stylized as B/S/H/) is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. The BSH product range includes large home appliances for cooking, dish-washing, laundry (washing, drying and folding), refrigeration and freezing, as well as a multitude of small appliances like automatic espresso machines, floor care and hot water appliances. You may have heard of their brands, BOSCH and Thermador, as they lead the market in the appliance industry.
With its HQ in Germany, BSH was looking for a unique way to showcase its U.S. operations to company leadership and demonstrate its capabilities. After stumbling across a unique FPV-style drone video produced by Tesla, they went on the search for a regional pilot with these capabilities and engaged the team at Big Slate Media.
bsh's aerial ambitions
There’s no doubt that drones have been revolutionary to the filmmaking and commercial video production industries. In just a few years, they’ve made the impossible possible.
We were among some of the first licensed drone pilots in the Southeast and have pioneered drone film and photography since the very beginning. As true innovators, we’re constantly pushing the limits of creativity, especially when it comes to flying drones. This made us the perfect partner to make BSH’s FPV drone dreams come true.
The logistics and skills required for a project like this are totally unique. After mapping out the factory with key points of interest, we conducted practice flights and organized actions within each area to ensure we operated safely and ultimately, got the best shot. Additionally, we had ground crews running throughout the entire facility to capture high-quality b-roll of the employees and details of the manufacturing process.
soaring to success
Boom. Cut the aerial footage and b-roll together and we delivered several one-of-a-kind videos at multiple manufacturing facilities across the Southeast.
At the end of the project, the BSH Global team was floored by the finished products, and they’ve been used to showcase the operations to not only the leadership in Germany but also build pride and inspiration amongst the workforce as they show off the handcrafted, Made-in-the-USA products built within these facilities.