Dude Wipes and Dexter Mims Jr.
About
How it all started
At Big Slate, we’re not here to make content that just fills space. We make content that doesn’t suck—content that entertains, educates, or inspires. Every piece we create leans into at least one of those pillars because that’s what actually connects brands with real people.
This project kicked off thanks to legendary creator Dexter Mims Jr., whose off-the-wall comedy and sky-high energy have earned him 1.8 million+ followers across platforms. We’ve partnered with Dexter for a while now…ideating, shooting, and editing content that lives in his wheelhouse: unhinged, hilarious, high-quality short-form videos.
Enter Dude Wipes, a brand known for its irreverent humor and zero-filter tone. They reached out to tap into Dexter’s audience and his unique brand of chaos.
Dexter brought the wild ideas. Dude Wipes brought the brand alignment. And we brought the crew that could pull it all off without losing the magic in the madness.
The Work
It started with a shared vision: bold, scroll-stopping content that captured the voice of both brands.
Dexter pitched a batch of… let’s just say aggressively funny concepts. We worked closely with him and the Dude Wipes team to plan, shoot, and edit everything to feel polished but never overproduced. Because if the final cut didn’t feel like Dexter, it wasn’t going to fly.
This is where our short-form content creation team shines. We’re not just a video crew, we’re experts in platform-native strategy, vertical video editing, and trend-driven creative. Right now, we’re producing over 250+ short-form videos a month for clients across the board. That gives us a serious edge when it comes to knowing what works and why.
And it worked.
One of the first videos from the campaign racked up:
- 7 million+ organic views
- 274K likes
- 239K shares
…across Facebook and Instagram. No ads. Just pure, algorithm-breaking engagement.
The response was so strong that Dude Wipes brought us and Dexter back for a second wave of content. This time, at Talladega Superspeedway during a legendary NASCAR weekend. With live fan energy, wild backdrops, and a camera rolling the entire time, Dexter created another set of wildly original videos that fit perfectly into the Dude Wipes brand.
For Dexter, it was a moment to level up as a creator. For Dude Wipes, it was smart, strategic brand content that felt as real as it was ridiculous.
The partnership’s still going strong. Dexter keeps creating. Dude Wipes keeps pushing boundaries. And we keep helping both of them turn insane ideas into high-performing content.
Because when you find a crew that knows how to make short-form content that’s funny, fast, and on-brand, you don’t let go.
Just three brands, one mission, and a whole lot of talk about poop.