Good Ole Boys Golf Carts
about
the challenge
Good Ole Boys Golf Carts is the friendly go-to for golf cart sales, rentals, and maintenance in East Tennessee. They came to us with some big goals, wanting to be more active on social media and generate leads to amp up their sales.
Their team lacked the time or resources to keep up with posting or paid ads, which is where we came in to help. Set with a killer strategy, we utilized both organic and paid social media to drive real results for their business.
our approach
We hit the ground running on TikTok, Instagram, and Facebook, creating and placing a mix of organic content and paid ads to serve three primary objectives: expand brand recognition, encourage customer engagement, and ultimately, drive more sales.
Organic Campaign
Armed with photos and videos created using our social media content subscription service, RAGtag, we leaned on a blend of trending, humorous, and informative content to engage Good Ole Boys’ target audience. Think memes, reels, and quick tips that showcased the brand’s expertise without taking itself too seriously.
Paid Campaign
We launched targeted Meta ads optimized for Messenger, inviting customers to ask questions and connect directly with GOB about buying their dream golf cart. By carefully targeting areas near lake communities, golf courses, and camping hubs, we reached the right people in the right places.
the results
Good Ole Boys saw big gains across all platforms. From a nearly 200% increase in Instagram reach to an incredible boost in meaningful Messenger leads, the strategy worked. Between the creative content and tailored paid campaigns, we helped GOB drive awareness, engagement, and of course, sales—we’re happy to say they’ve opened up a second location in Sevierville, TN, since!
Want to see how our team can help you take your business to the next level? Let’s chat!