One thing you need to know about Big Slate Media is that we love Knoxville, and we love helping our community grow. That’s why, one of the partnerships we are especially proud of is with the Knoxville Chamber of Commerce. The Knoxville Chamber is a catalyst for growth, both in Knoxville and our region. We consider it an enormous honor to generate content for an organization that keeps Knoxville innovating and growing.
In addition to covering some of their large scale events in 2018, we were tasked with creating a web-based overview video for them to use in various marketing efforts. The intended audience are those interested in joining the Chamber, wanting to know more about the programs offered, as well as companies interested in moving here.
This was a long-term project that incorporated many interviews with Chamber employees and Chamber members, as well as a plethora of b-roll shots around Knoxville and wide-scale drone b-roll featuring the beauty of the region.
In total, the production included around 20 different people being interviewed, so yeah… it took a while. We needed to include details of the programs offered through the Chamber and members’ stories of the support system the Chamber offers. We had a three to five minute window for the final product.
The Chamber does A LOT, and conveying it all in one video would be difficult. We knew we would have to come up with a creative solution to tell the Chamber’s story.
From a production standpoint, we already had most of the b-roll shots we needed in our archives, so aside from that, we just had about three to four total days of production that we had to coordinate.