Peaceful Side of the Smokies
about
Getting to know the Peaceful Side
The Smoky Mountain Tourism Development Authority serves as the tourism arm of the Blount Partnership that works to attract travelers and visitors to Blount County.
As part of their efforts to promote tourism events and activities within the region, their team approached us to create a series of targeted ads for social media and broadcast in various markets across the U.S. This project scope was packed full of deliverables since we’d be running ads across TV, Facebook and Instagram in feed and story formats.
finding our audience
The Blount County side of the Smoky Mountains is affectionately referred to as the Peaceful Side of the Smokies. We took that to heart and created some concepts that would showcase what the area has to offer to our three target audiences – millennials, families and empty-nesters. These audiences needed different messaging to truly resonate and inspire the action we wanted – book their next vacation!
life as you imagine
For this project, we spent a couple days running around the beautiful Peaceful Side of the Smokies in Townsend. Using some fun-loving talent, we captured shots at several of the area’s premier attractions, wineries and restaurants. 10+ locations later, we had the makings of a beautiful content archive for not only the ads we were creating but for future social media content as well (our mantra as a content creation agency).
To learn more about this project or projects like it, be sure to reach out! We’re happy to share more work samples and talk through what made this project work!
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