The Smoky Mountain Tourism Development Authority serves as the tourism arm of the Blount Partnership that works to attract travelers and visitors to Blount County.
As part of their efforts to promote tourism events and activities within the region, their team approached us to create a series of targeted ads for social media and broadcast in various markets across the U.S. This project scope was packed full of deliverables since we’d be running ads across TV, Facebook and Instagram in feed and story formats.
The Blount County side of the Smoky Mountains is affectionately referred to as the Peaceful Side of the Smokies. We took that to heart and created some concepts that would showcase what the area has to offer to our three target audiences – millennials, families and empty-nesters. These audiences needed different messaging to truly resonate and inspire the action we wanted – book their next vacation!