Sauna House Knoxville
about
Knoxville, Meet Sauna House
Since launching in early 2026, Sauna House has transformed Knoxville’s wellness scene. Its mix of multiple saunas, cold plunges, and upscale lounges offers a premium experience far beyond the standard contrast therapy routine.
As the brand made its plunge (pun intended) into the Knoxville market, it needed an online presence that matched its growing audience and positioned Sauna House Knoxville as a key player in the local wellness community. We were eager to jump in and help!
Heating Things Up
We started with Meta ads to reach young professionals and active Knoxvillians who take recovery seriously. Instead of exclusively targeting the audiences with the most immediate appeal, we built a strategy centered on community growth and long-term retention. We also ran a multi-channel digital marketing campaign across organic social media and email.
It all started by positioning Sauna House Knoxville as a destination for intentional recovery. To best reflect this to our intended audiences, our efforts needed to show what a visit actually feels like and why it’s worth making room for in your week.
Building Sweat Equity
To build on what was happening online, we invited local creators and businesses to sweat it out together at an engaging brand activation. The creator event brought together local influencers, community partners, and complementary brands to generate genuine user-generated content while building brand credibility. Creators shared the experience organically in their own style, giving their followers a look at Sauna House from someone they already knew and building immediate trust in the brand.
The Results
This method created a massive ripple effect, generating over 45 short-form videos and 80 Instagram stories, all centered on the guest experience. As a result, Sauna House saw growth across social media KPIs and in-person visits.
In just seven days, the Instagram profile generated over 89,815 views, 18,000 Story views, and 156 new followers, driven primarily by creator content. There were also 1,113 profile visits and 1,276 interactions. TikTok also saw a staggering 1,410% increase in profile views within 48 hours.
Altogether, this event brought creators and local businesses together, all around the shared Sauna House Knoxville experience, while massively boosting its visibility across Knoxville.
From the Feed to the Front Door
By bringing Sauna House Knoxville’s digital presence into the real world, we helped turn an online audience into an active, connected community. Creators then brought the experience back online by sharing it with their followers, building brand awareness and giving even more people a reason to visit Sauna House for themselves.