From digital marketing trends to video production hacks, we’re here to share our industry knowledge, offer insights and welcome you into our crazy, fun world.
At Big Slate Media, “stretching” isn’t about touching our toes (though maybe we should do more of that, too). In our world, stretching happens after every video shoot, and it’s a key part of what makes our production team culture different. Instead of wrapping a
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Filming and photographing alcohol might seem like a breeze—pour, sip, cheers, repeat. But in reality, strict digital alcohol marketing laws, platform-specific policies, and some creative workarounds dictate how booze can be shown on screen. Whether you’re shooting a high-end whiskey commercial, a social media campaign
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A great video shoot isn’t just about the cameras, lighting, and gear—it’s about the people behind them. On-set culture can make or break a production. A well-run set fosters creativity, efficiency, and collaboration, while a chaotic or hostile environment can slow everything down and drain
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One of the first lessons taught in journalism courses is that fear sells. That truth has only intensified in the social media age. Today, many algorithms are designed to reward fear-based content, pushing posts that spark outrage or anxiety to the top of our feeds.
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The Super Bowl isn’t just about football—it’s the biggest stage for advertising in America. Every year, brands drop millions to craft high-impact Super Bowl commercials, hoping to go viral, boost brand awareness, and dominate social media marketing conversations. This year, the ads delivered everything from
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How do you capture attention in a world where content is consumed in seconds? Video has become an essential force in media relations. It’s no longer a supplement to press releases or written content—it’s become the centerpiece of many successful media strategies. From helping brands
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Last year, like many others, Big Slate Media continued to evolve into something I could never have imagined and something I’m so proud to be a part of. Nine years of God’s faithfulness has brought us incredible opportunities to create inspiring, educational and entertaining content
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The days of cookie-cutter social media campaigns are long gone. In a world where every brand is vying for attention, standing out means ditching the clichés and embracing fresh, creative content that genuinely connects with your audience. Whether you’re selling socks, services, or anything in
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We seek media to enlighten, so we spent an hour watching Nutter Butter TikTok in search of meaning. Though some argue there’s a clear narrative involving key characters like Aidan, Nadia, and The Nutter Butter Man, the marketing ultimately comes across as a surreal fever
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