From digital marketing trends to video production hacks, we’re here to share our industry knowledge, offer insights and welcome you into our crazy, fun world.
“It’s not personal, Sonny. It’s strictly business.” -Michael Corleone (The Godfather, 1972) Tip #1: Don’t be Lame The soon-to-be head of the Corleone family knew how to drive a strong message across. Think of creative initiative as a cannoli, and lame content as a gun
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Have you ever heard of ‘dark social‘? It sounds ominous, perhaps even malicious. But don’t worry – it’s not some evil machination of the internet conspiring against you or your business. Dark social, as first explained by Alexis Madrigal (a senior editor at The Atlantic), is
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Drone regulations have only recently come into existence, and we can expect more of them in the future. Most people aren’t aware that you can’t operate a drone for commercial purposes without a Remote Pilot’s License from the FAA (Federal Aviation Administration), known as a
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When it comes to promoting an event, showcasing a large area or simply dazzling an audience with a landscape shot from an aerial position – the quality of video a drone can provide goes uncontested. If you’re a real estate agent trying to sell a
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In the world of digital marketing, it’s important to cover all of your bases – and content is king. We’re talking about blogging, social media, sharing pictures, and posting videos. A lot more goes into that list, but today we’re going to set our sights
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Facebook is one of the most powerful social media platforms out there – with roughly a billion people using it, it’s one heck of a great way to get your voice out there. The problem is that you might not want to advertise to everyone, right?
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Think about a drumbeat. In a band, it establishes a rhythm and keeps everyone on track. Up until the late 19th century, a battlefield drummer wasn’t just there to bolster morale – they were an important part of the communication system. In the same sense, your marketing drumbeat
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Facebook’s video algorithm change will again be affecting the news feed and how videos will appear to users. Specifically, this update is going to focus on ranking and “percent completion.” What does that mean, exactly? Essentially, longer videos will now have a higher chance to
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