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Paid Digital & Content Specialist

Big Slate Media is a Knoxville-based production company and ad agency. Founded in 2015, we help our partners create content that doesn’t suck by developing authentic, versatile, and forward-thinking visual stories. Artistry, ingenuity, authenticity — we challenge our clients to consider the meaning of these words as they apply to content strategy. We believe these three values lead to engaging and effective campaigns that connect audiences with brands and ultimately foster relationships poised to transcend transactions.

Our team works with major brands like Fox Sports, HGTV, Raising Canes, Mike’s Hard Lemonade, Clayton, Visit Knoxville, Blount Partnership, and many others. Sure, we work with some big brands, but the majority of our work is for small, community-based businesses and non-profit organizations just trying to move the needle or tell their story. Our team is growing, and we’re on the hunt for a Paid Digital & Content Strategist — a digital thinker, ad manager, and creative planner who can own both paid and organic strategy across multiple platforms.

This role is responsible for leading paid media efforts (like Meta, LinkedIn, TikTok, and Google Ads) while supporting organic content strategy, website updates, influencer programs, and email marketing. It’s a hybrid role blending data, creativity, and execution — perfect for someone who loves both performance marketing and strategic storytelling.

What You’ll Be Doing

Managing Paid Media Campaigns
  • Plan, manage, and optimize paid social and digital advertising campaigns across Meta, LinkedIn, TikTok, Google Ads, and more.
  • Analyze campaign data and report on key metrics to drive continuous improvement.
Building Smart Content Strategies
  • Develop content calendars that blend paid and organic strategies, grounded in audience insights and platform best practices.
  • Conduct competitive research to fuel smarter campaign and creative decisions.
Managing Content Production
  • Work with the short-form team to schedule, deliver, and optimize social content for client campaigns.
Owning Website, Email, and Influencer Work
  • Manage website content updates and landing page optimizations (primarily in Webflow and Framer).
  • Lead email marketing campaigns from creation to deployment to reporting.
  • Coordinate influencer partnerships, sourcing creators, managing deliverables, and tracking success.
Collaborating Across Teams
  • Work closely with Account Managers, Short-form team (RAGtaggers), and Production teams to align strategies, ensure brand consistency, and deliver killer results.
  • Stay plugged in across projects, keeping things running smoothly and proactively identifying ways to elevate client campaigns.

Experience & Requirements

  • 1–2 years of experience managing paid media campaigns (agency experience preferred).
  • Current Google Ads and/or Meta Blueprint certifications.
  • Are curious about emerging trends in social media, content marketing, and digital advertising.
  • Strong understanding of digital advertising platforms (Meta Business Suite, Google Ads Manager, LinkedIn Campaign Manager, TikTok Ads).
  • Comfortable managing organic social strategies and planning monthly content.
  • Skilled at campaign reporting and performance analysis (bonus points if you nerd out over a good Google Analytics dashboard).
  • Excellent communication, organization, and project management skills.
  • A strategic mindset with creative instincts — you get both sides of the marketing brain.

Bonus Points If You:

  • Are confident writing copy for ads, social, or email campaigns.
  • Familiarity with website CMS tools like WordPress, Webflow, or similar.
  • Experience running email marketing campaigns using tools like Mailchimp or HubSpot.
  • Familiarity with influencer management best practices.
  • Have light design skills (Canva, Figma, or Adobe Creative Suite)

What’s in it for you?

  • Competitive salary based on experience;
  • Performance-based and retention commission structure;
  • 50% paid health, vision, and dental insurance;
  • 401k Plan with 4% company match;
  • Employee Profit Sharing Plan with annual distributions;
  • Paid vacation, holidays & a quarterly mental health day;
  • Paid Year End PTO from Dec 24 – Jan 1;
  • Paid phone plan or monthly stipend;
  • Earned Flex Time / Comp Time for when you have to work overtime or outside normal hours;
  • Paid continuing education and conferences;
  • Occasional overnight travel for client shoots or events;
  • Availability of gear and studio space for personal use;
  • Free beer and liquor… yes we have a kegerator and fully stocked bar in the office (consumed responsibly);
  • Relaxed, casual work environment;
  • Stamper and Stanley, the office dogs and the goodest boys around (or the “Best Boys” in the production world).

To Apply

Please send your resume to careers@bigslatemedia.com with the subject line “Paid Digital & Content Strategist.”
Tell us a little about yourself and why you’re interested in this role (an informal cover letter is great). Oh, also share with us a recent digital marketing campaign you think was brilliant, and tell us why (100–200 words max).