Maynardville and the Norris Lake region in East Tennessee has a lot to offer – scenic beauty, outdoor recreation, lake access, etc. – and local organizations are actively seeking ways to attract visitors to the area.
We were psyched to work with Union County Chamber on this campaign! As a small organization, they truly market in a big way. Not only are they focused on reaching younger audiences, they are on the forefront of YouTube marketing within their region and industry. PLUS, their president, Tom, brought his dog to our office, and who wouldn’t be excited about that?
The Union County Chamber of Commerce asked us to create a series of social media video ads to support their rebranding campaign: “What makes Maynardville & Norris Lake a special place? It must be something in the water.” These ads would promote the region in outside markets and feature some of the qualities that make it an excellent tourist destination for anyone.
Their new logo features three key details: a water element for Norris Lake, a guitar for the city’s impressive musical history and grapes for the local, award-winning winery. We wanted to tie all of these aspects together to create a 30-second ad for Instagram, Facebook and YouTube, as well as an Instagram Story ad.