The joys of dating a tech bro are numerous when you’re a marketing girlie. Most recently, I hijacked my man’s Gemini Advanced subscription to test out Google’s shiny new AI video tool, Veo 3. All so you don’t have to sign up for a free
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Big Slate VFX Launches: Bringing High-End Visual Effects to Knoxville
Big Slate Media is thrilled to announce the official launch of Big Slate VFX, a brand-new division dedicated to visual effects and motion design. With this exciting addition, Big Slate becomes the only Knoxville-based video production company to offer full-service, in-house VFX capabilities, setting a
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KnoxMedia Meetup Recap: A Creative Community in Motion
A lot of us grew up here in East Tennessee or the surrounding hollers, wondering if this region could support the kind of creative careers we dreamed about. Could we build full lives here, not just personally, but professionally? Could we find community? Could we
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Feel the Vibe: What Apple’s F1 Trailer Means for Knoxville Video Production & VFX
A tech giant became a movie giant, and the future is now. Last summer, thrill-seekers packed into 4DX theaters to feel the storm roll in during Twisters. This summer? Apple said, “Hold my beer,” and brought that immersive experience to your hands. With F1, they
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META Madness: Why Social Media Marketing Isn’t Just a Nice-to-Have Anymore
If it feels like social media is changing every 30 seconds… You’re not wrong! Between algorithm updates, ad policy shifts, and the general chaos that is Meta (Facebook and Instagram’s parent company), navigating digital marketing can feel like trying to herd cats in a hurricane.
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Why We Stretch After Every Shoot (And Why It Matters)
At Big Slate Media, “stretching” isn’t about touching our toes (though maybe we should do more of that, too). In our world, stretching happens after every video shoot, and it’s a key part of what makes our production team culture different. Instead of wrapping a
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Filming Alcohol: The Do’s, Don’ts, and Movie Magic Behind the Booze
Filming and photographing alcohol might seem like a breeze—pour, sip, cheers, repeat. But in reality, strict digital alcohol marketing laws, platform-specific policies, and some creative workarounds dictate how booze can be shown on screen. Whether you’re shooting a high-end whiskey commercial, a social media campaign
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Why On-Set Culture Matters Just as Much as the Production Process
A great video shoot isn’t just about the cameras, lighting, and gear—it’s about the people behind them. On-set culture can make or break a production. A well-run set fosters creativity, efficiency, and collaboration, while a chaotic or hostile environment can slow everything down and drain
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Creating Quality Content Without SNARF: A Better Approach for Knoxville Brands
One of the first lessons taught in journalism courses is that fear sells. That truth has only intensified in the social media age. Today, many algorithms are designed to reward fear-based content, pushing posts that spark outrage or anxiety to the top of our feeds.
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