It’s More Important Than You Think Blog articles are the absolute single most important piece of digital marketing. They are the heart and soul of any social media campaign. Oh, and they are the primary way to influence your Google search ranking for particular keywords.
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WTF Is Up With These Marketing and Web Development Acronyms!?
In the digital marketing business (and many other businesses), acronyms get thrown around. A lot of acronyms. While I may be a writer, I work in a room with a bunch of web developers. At first, I thought my brain bailed on me and I
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Conversion Marketing: Get ’em in the Funnel!
“Every aspect of marketing is entirely useless unless it produces conversions.” – Jeremy Smith As we all know, conversion marketing is about luring a poor customer into your trap and convincing them to buy things they don’t need…right? We’re kidding! We’re just kidding. Conversion marketing
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What’s Your Marketing Drumbeat?
Think about a drumbeat. In a band, it establishes a rhythm and keeps everyone on track. Up until the late 19th century, a battlefield drummer wasn’t just there to bolster morale – they were an important part of the communication system. In the same sense, your marketing drumbeat
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