Our event clients generally have one thing in common: they have a lot on their plates. Events take time, energy, and there is usually a smorgasbord of moving pieces. Many times, we have filled the role of creating engaging social media content and then managing
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New URL Inspection Tool from Google
We came across an email from the Google Webmaster Blog a few weeks ago, and boy, was it good news. Google has finally released a URL Inspection Tool on the Google Search Console. Here’s what they said… One of our most common user requests in
Read MoreThe Tricks of Email Marketing Magic
Alla-Khazam! Welcome to Big Slate Media’s reasons to email market. Since the dawn of the internet age, emails have been part of humanities’ second nature. In fact, 91% of people check email daily. That’s outstanding. In today’s magic show, we will make all your email
Read MoreYouTube Marketing – That Was Easy!
Youtube is a home for both the inspired and the strange, a place where viral videos plant their seeds; and of course, the global archive of first steps, big fails, and cat videos. But that’s not all. Youtube is also a highly effective place to market your business, and it’s
Read MoreGoogle Updates Their Most Important Management App
Earlier this month Google released a MUCH needed update to the Google Search Console. In case you aren’t familiar, this is the application that your webmaster uses to manage how your website is indexed by Google. Being one of Knoxville’s top SEO companies, we were
Read MoreWriting an Effective Blog
It’s More Important Than You Think Blog articles are the absolute single most important piece of digital marketing. They are the heart and soul of any social media campaign. Oh, and they are the primary way to influence your Google search ranking for particular keywords.
Read MoreWTF Is Up With These Marketing and Web Development Acronyms!?
In the digital marketing business (and many other businesses), acronyms get thrown around. A lot of acronyms. While I may be a writer, I work in a room with a bunch of web developers. At first, I thought my brain bailed on me and I
Read MoreConversion Marketing: Get ’em in the Funnel!
“Every aspect of marketing is entirely useless unless it produces conversions.” – Jeremy Smith As we all know, conversion marketing is about luring a poor customer into your trap and convincing them to buy things they don’t need…right? We’re kidding! We’re just kidding. Conversion marketing
Read MoreWhat’s Your Marketing Drumbeat?
Think about a drumbeat. In a band, it establishes a rhythm and keeps everyone on track. Up until the late 19th century, a battlefield drummer wasn’t just there to bolster morale – they were an important part of the communication system. In the same sense, your marketing drumbeat
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