From digital marketing trends to video production hacks, we’re here to share our industry knowledge, offer insights and welcome you into our crazy, fun world.
The Big Slate Media team recently had the privilege of attending a lecture by Dr. Dan Russell, Google’s Über Tech Lead for Search Quality and User Happiness. Quite the title, right? One of Dr. Russell’s prime goals at the moment is to understand how Google users
Read MoreIn the digital marketing business (and many other businesses), acronyms get thrown around. A lot of acronyms. While I may be a writer, I work in a room with a bunch of web developers. At first, I thought my brain bailed on me and I
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The think-tank at Big Slate Media has been churning out some fascinating and wild ideas lately, and we’ve decided it’s about time to try something new… So, how about a contest? We’re offering a chance for full company profile video – for free. The cost
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It’s a heck of an awesome time to be working and living in Knoxville. Businesses are thriving. The population is growing at a steady and healthy rate. And have you seen South Knoxville, lately? It’s booming with new businesses, breweries, and parks. We love Knoxville. This
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“Every aspect of marketing is entirely useless unless it produces conversions.” – Jeremy Smith As we all know, conversion marketing is about luring a poor customer into your trap and convincing them to buy things they don’t need…right? We’re kidding! We’re just kidding. Conversion marketing
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“It’s not personal, Sonny. It’s strictly business.” -Michael Corleone (The Godfather, 1972) Tip #1: Don’t be Lame The soon-to-be head of the Corleone family knew how to drive a strong message across. Think of creative initiative as a cannoli, and lame content as a gun
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Have you ever heard of ‘dark social‘? It sounds ominous, perhaps even malicious. But don’t worry – it’s not some evil machination of the internet conspiring against you or your business. Dark social, as first explained by Alexis Madrigal (a senior editor at The Atlantic), is
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Drone regulations have only recently come into existence, and we can expect more of them in the future. Most people aren’t aware that you can’t operate a drone for commercial purposes without a Remote Pilot’s License from the FAA (Federal Aviation Administration), known as a
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When it comes to promoting an event, showcasing a large area or simply dazzling an audience with a landscape shot from an aerial position – the quality of video a drone can provide goes uncontested. If you’re a real estate agent trying to sell a
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