Original, unexpected, and truly one of a kind When it comes to originality, a trait that sits at the core of Big Slate, few brands commit to it as fully as Liquid Death. They took one of the most forgettable products on the shelf, water,
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Big Slate’s Top Five Super Bowl Commercials of 2026
If you’re ready to throw down a crazy amount of cash for just 30 seconds of airtime, a commercial during the Super Bowl can feel like the ultimate swing. It puts your brand in front of an audience that routinely exceeds 100 million viewers in
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How Duolingo Went Viral, Went Quiet, and What It Teaches Us About Authenticity, AI, and Creative Content
The Rise: Unhinged, Funny, and Unfiltered Duolingo didn’t tiptoe onto TikTok; it burst through the door. The brand let its green owl mascot say the things every marketer secretly wishes they could: chaotic, funny, self-aware, and borderline unhinged. That fearless approach turned Duo into a
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Big Slate VFX Launches: Bringing High-End Visual Effects to Knoxville
Big Slate Media is thrilled to announce the official launch of Big Slate VFX, a brand-new division dedicated to visual effects and motion design. With this exciting addition, Big Slate becomes the only Knoxville-based video production company to offer full-service, in-house VFX capabilities, setting a
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KnoxMedia Meetup Recap: A Creative Community in Motion
A lot of us grew up here in East Tennessee or the surrounding hollers, wondering if this region could support the kind of creative careers we dreamed about. Could we build full lives here, not just personally, but professionally? Could we find community? Could we
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META Madness: Why Social Media Marketing Isn’t Just a Nice-to-Have Anymore
If it feels like social media is changing every 30 seconds… You’re not wrong! Between algorithm updates, ad policy shifts, and the general chaos that is Meta (Facebook and Instagram’s parent company), navigating digital marketing can feel like trying to herd cats in a hurricane.
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Creating Quality Content Without SNARF: A Better Approach for Knoxville Brands
One of the first lessons taught in journalism courses is that fear sells. That truth has only intensified in the social media age. Today, many algorithms are designed to reward fear-based content, pushing posts that spark outrage or anxiety to the top of our feeds.
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Top Five Super Bowl Commercials of 2025
The Super Bowl isn’t just about football—it’s the biggest stage for advertising in America. Every year, brands drop millions to craft high-impact Super Bowl commercials, hoping to go viral, boost brand awareness, and dominate social media marketing conversations. This year, the ads delivered everything from
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Crafting Creative-Centric Social Media Campaigns
The days of cookie-cutter social media campaigns are long gone. In a world where every brand is vying for attention, standing out means ditching the clichés and embracing fresh, creative content that genuinely connects with your audience. Whether you’re selling socks, services, or anything in
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