From digital marketing trends to video production hacks, we’re here to share our industry knowledge, offer insights and welcome you into our crazy, fun world.
The Rise: Unhinged, Funny, and Unfiltered Duolingo didn’t tiptoe onto TikTok; it burst through the door. The brand let its green owl mascot say the things every marketer secretly wishes they could: chaotic, funny, self-aware, and borderline unhinged. That fearless approach turned Duo into a
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Big Slate Media is thrilled to announce the official launch of Big Slate VFX, a brand-new division dedicated to visual effects and motion design. With this exciting addition, Big Slate becomes the only Knoxville-based video production company to offer full-service, in-house VFX capabilities, setting a
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A lot of us grew up here in East Tennessee or the surrounding hollers, wondering if this region could support the kind of creative careers we dreamed about. Could we build full lives here, not just personally, but professionally? Could we find community? Could we
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If it feels like social media is changing every 30 seconds… You’re not wrong! Between algorithm updates, ad policy shifts, and the general chaos that is Meta (Facebook and Instagram’s parent company), navigating digital marketing can feel like trying to herd cats in a hurricane.
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One of the first lessons taught in journalism courses is that fear sells. That truth has only intensified in the social media age. Today, many algorithms are designed to reward fear-based content, pushing posts that spark outrage or anxiety to the top of our feeds.
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The Super Bowl isn’t just about football—it’s the biggest stage for advertising in America. Every year, brands drop millions to craft high-impact Super Bowl commercials, hoping to go viral, boost brand awareness, and dominate social media marketing conversations. This year, the ads delivered everything from
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The days of cookie-cutter social media campaigns are long gone. In a world where every brand is vying for attention, standing out means ditching the clichés and embracing fresh, creative content that genuinely connects with your audience. Whether you’re selling socks, services, or anything in
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We seek media to enlighten, so we spent an hour watching Nutter Butter TikTok in search of meaning. Though some argue there’s a clear narrative involving key characters like Aidan, Nadia, and The Nutter Butter Man, the marketing ultimately comes across as a surreal fever
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Let’s be real…creating video and social media content can be tough, especially if you’re a business owner or marketer juggling a million other responsibilities. But if your content isn’t pulling its weight, it might not be because your business isn’t great. Your content might just
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