Posts Categorized By: social media

Original, unexpected, and truly one of a kind When it comes to originality, a trait that sits at the core of Big Slate, few brands commit to it as fully as Liquid Death. They took one of the most forgettable products on the shelf, water,

The Rise: Unhinged, Funny, and Unfiltered Duolingo didn’t tiptoe onto TikTok; it burst through the door. The brand let its green owl mascot say the things every marketer secretly wishes they could: chaotic, funny, self-aware, and borderline unhinged. That fearless approach turned Duo into a

One of the first lessons taught in journalism courses is that fear sells. That truth has only intensified in the social media age. Today, many algorithms are designed to reward fear-based content, pushing posts that spark outrage or anxiety to the top of our feeds.

We seek media to enlighten, so we spent an hour watching Nutter Butter TikTok in search of meaning. Though some argue there’s a clear narrative involving key characters like Aidan, Nadia, and The Nutter Butter Man, the marketing ultimately comes across as a surreal fever

As we navigate the ever-evolving digital landscape, one thing has become abundantly clear: social media platforms are no longer just for connecting with friends or sharing memes. They’ve transformed into powerful search engines, changing the game for businesses and content creators alike. Integrating SEO strategies

Remember those old-school tobacco ads? The ones where suave gents and glamorous ladies made puffing on a cig look like the height of cool? Fast forward to today, and the scene has shifted. The props have changed from cigarettes to smartphones, but the twist? We’re