What do you think of when you hear the word “organic?” Healthy? Fresh? How about natural? That’s exactly what organic content is. Content that people find naturally – without needing a boost from advertising dollars. If you’re just getting started on YouTube and want to
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Why Your Lame “Happy Thursday” Facebook Post is Annoying
We’ve all seen it. The obligatory “post just to post.” While that may be something your aunt Jene posts each week, it’s definitely not something your potential customers want to hear from your business Facebook page. People are constantly bombarded with information and content, especially
Read MoreFacebook Advertising Updates: What You Need to Know
Detailed. User-Friendly. Cost Effective. Facebook advertising is widely considered the method for getting the best bang for your buck when promoting your business – with more than two billion monthly Facebook users and 500 million daily users on Instagram (they’re integrated for seamless advertising on both
Read MoreA 6 Step Plan to Event Management Social Media Success
Our event clients generally have one thing in common: they have a lot on their plates. Events take time, energy, and there is usually a smorgasbord of moving pieces. Many times, we have filled the role of creating engaging social media content and then managing
Read MoreMake it Personal! (Tips for Building a Personal Brand)
“It’s not personal, Sonny. It’s strictly business.” -Michael Corleone (The Godfather, 1972) Tip #1: Don’t be Lame The soon-to-be head of the Corleone family knew how to drive a strong message across. Think of creative initiative as a cannoli, and lame content as a gun
Read MoreDark Social: What Stats are Lurking in the Shadows?
Have you ever heard of ‘dark social‘? It sounds ominous, perhaps even malicious. But don’t worry – it’s not some evil machination of the internet conspiring against you or your business. Dark social, as first explained by Alexis Madrigal (a senior editor at The Atlantic), is
Read MoreFacebook Advertising and Targeting the Right Audience
Facebook is one of the most powerful social media platforms out there – with roughly a billion people using it, it’s one heck of a great way to get your voice out there. The problem is that you might not want to advertise to everyone, right?
Read MoreFacebook’s Video Algorithm Change – What You Need to Know
Facebook’s video algorithm change will again be affecting the news feed and how videos will appear to users. Specifically, this update is going to focus on ranking and “percent completion.” What does that mean, exactly? Essentially, longer videos will now have a higher chance to
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